Media Advocacy slide show (grading rubric attatched)
CRM 3610 MEDIA ADVOCACY PROJECT RUBRIC
CRITERION STRONG (16-20) AVERAGE (13-15) WEAK (12 or less) Identification of Main
Issues/Problems Identifies and demonstrates a sophisticated understanding of the main issues/problems in the assignment. Adheres to the instructions by creating a sample media production outline of quality and substance.
Identifies and demonstrates an acceptable understanding of most of the issues/problems. Creates an adequate media production outline.
Does not identify, or demonstrates, poor understanding of some of the issues/problems in the assignment. The submitted assignment is off-topic or so weak as to be unacceptable.
Analysis and Evaluation of Issues/Problems
Presents an insightful and thorough analysis of all identified issues/problems; includes all necessary information. Clearly identifies a policy topic and a plan to address concerns.
Presents an acceptable analysis of most of the issues identified; missing some necessary information. Identifies a policy topic and a basic plan to address concerns.
Presents a superficial or incomplete analysis of some of the identified issues; omits necessary information.
Recommendations on Effective Solutions/Strategies
Supports diagnosis and opinions with strong arguments and well- documented evidence; presents a balanced and critical view; interpretation is both reasonable and objective.
Supports diagnosis and opinions with limited reasoning and evidence; presents a somewhat one-sided argument; demonstrates little engagement with ideas presented.
Little or no action suggested and/or inappropriate solutions proposed to the issues in the assignment.
Links to Course Readings and Additional Research
Makes appropriate and powerful connections between identified issues/problems and the strategic concepts studied in the course readings and lectures; supplements assignment with relevant and thoughtful research and documents all sources of information.
Makes appropriate but somewhat vague connections between identified issues/problems and concepts studied in readings and lectures; demonstrates limited command of the analytical tools studied; supplements assignment with limited research.
Makes inappropriate or little connection between issues identified and the concepts studied in the readings; supplements assignment, if at all, with incomplete research and documentation.
Mechanics and Formatting Demonstrates clarity, conciseness and correctness; formatting is appropriate, and writing is free of grammar and spelling errors. Selects or creates strong visuals and narrative content. Well organized.
Occasional grammar or spelling errors, but still a clear presentation of ideas. Selects or creates acceptable visuals and narrative content.
Content is unfocused, rambling, or contains serious errors; poorly organized and does not follow specified guidelines.