Making a Pitch deck
FINAL ASSIGNMENT: STRUCTURE OF THE PITCH DECK
MAXIMUM n. OF SLIDES:
COVER + 12 PPT SLIDES PRESENTATION
DUE BY MAY 26TH.
SAVE THE FILE WITH YOUR SURNAME AND NAME
USE A LARGE FONT SIZE WHEN POSSIBLE (AT LEAST 18)
OPTIONAL (TO GET HIGHER SCORE): BESIDES THE PPT PRESENTATION – ALSO A RECORDER VIDEO OF THE PRESENTATION, AS IF YOU VERY PRESENTING TO AN AUDIENCE OF POTENTIAL INVESTORS: MAX 10 MINUTES
40% OF FINAL GRADE
PPT PITCH DECK STRUCTURE
Business Overview – Mission – Vision
The Problem – The Solution – “IMPACT”
The Team – Organization
Customers & Competitors
4P’s description of the business idea:
1 slide for product (describe product(s) and/or service(s))
1 slide for place (in terms of location and market(s) served)
1 slide for price (selling prices/strategies)
1 slide for promotion (route to market)
Financial Projections:
1 slide on assumptions
1 slide on financials
DETAILS ABOUT YOUR NEEDS OF CAPITAL AND The Ask
N. 12
SLIDES FOR THE PITCH DECK + COVER SLIDE
N. 1 SLIDE
N. 1 SLIDE
N. 1 SLIDE
N. 4 SLIDES
N. 2 SLIDES
See next slides for details
N. 2 SLIDES
N. 1 SLIDE
DESCRIBE PRODUCT OR SERVICE PROVIDED
PRODUCT
Legend
Very Important
Low Importance
High Importance
Medium Importance
DESCRIBE LOCATION
PLACE
SALE PRICE OF PRODUCT/SERVICE AND CRITERIA FOR DETERMINATION
PRICE
DESCRIBE PROMOTION CHANNELS FOR THE PRODUCT/SERVICE (I.E. ADVERTISING, WEB MARKETING, WORD OF MOUTH, INSTITUTIONAL ADVERTISING, INFLUENCER, ETC.). Remember this has an impact on costs.
PROMOTION
Importance (example)
BUSINESS IDEA
4P’S DESCRIPTION OF THE BUSINESS IDEA: 1 slide for each of the following 4 P’s (MAX 4 SLIDES)
4P description of Business Model
Exercise to be carried out AT HOME: replicate following your own “project/business” – 1,5 hrs
2
PPT PITCH STRUCTURE – FINANCIALS SECTION (MAX 2 SLIDES)
Assumptions
Financials
Describe BP main assumptions (qualitative) in terms of:
General assumptions (period covered 3, 5, how many years of projections; currency; BP in real or nominal values; etc)
Revenue Approach (driver tree)
COGS
Other costs
Investments (CAPEX)
Net Working Capital (OPTIONAL – To get higher score)
Profit & Loss summary projections (UNTIL EBITDA)
Details on Revenue and Costs
PPT PITCH STRUCTURE – focus on THE ASK SECTION (MAX 2 SLIDES)
1st slide - Share details about your need of financing:
How much capital do you plan to raise? How much for short and/or long term?
When funds shall be raised according to the business plan? And for what? (to buy assets? To finance working capital?
How much capital do you invest as founder/s? and how much capital do you seek from external investors?
How much debt capital and/or equity capital?
Which D/E ratio do you prefer to have the last year of the plan?
Which investors category do you plan to approach? Debt capital providers or equity capital providers?
(this is a back office slide, to to clear up about need of capital of our business)
2nd slide – prepare “the ask” for investors, a slide to be shared to investors audience. Use your creativity! Select few information about your needs of financing! Make an offer! Catalyze investors attention!