Chapter 7 “Pricing with Market Power “ is one of the most important chapters throughout this course, pricing is a key managerial decision, and this chapters illustrates how should managers set their prices and their underlying objectives of pricing decisions.
Answer the following two questions regarding “textbook publishers” their pricing plan a & b. Each question should be written in an APA format and should be no less than 300 words per answer. The points obtained will be added to your assignment # 1 and assignment # 2.
Textbook publishers have traditionally produced both United States and international editions of most leading textbooks. The United States version typically sells at a higher price than the international edition. A) Discuss why publishers use this pricing plan. B) Discuss how the Internet might affect the ability of companies to implement this type of policy.