Paper - Business Management
2
Basic Concepts of Strategic Management
C h a p t e r 1
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Putting Strategy into Action
Developing Long-range Plans
Monitoring Performance
Feedback/Learning: Make corrections as needed
Gathering Information
Strategy Implementation:
Strategy Formulation:
Evaluation and Control:
Environmental Scanning:
Societal Environment: General forces
Natural Environment: Resources and
climate
Task Environment:
Industry analysis
Structure: Chain of command
Culture: Beliefs, expectations,
values
Resources: Assets, skills, competencies,
knowledge
Activities needed to accomplish a plan Cost of the
programs
Sequence of steps needed to do the job
What results to accomplish by when Plan to
achieve the mission & objectives Broad
guidelines for decision making
Mission
Internal
External
Programs and Tactics
Budgets
Procedures
Performance
Objectives
Strategies
Policies
Actual results
Reason for existence
M01B_WHEE2050_15_SE_C01.indd 2 10/21/16 12:07 AM