marketing plan

2.3 Place

1. Ideal market exposure

1. Distribution customer service level

1. Channels of distribution

2. Number and type of wholesales

2. Number and type of retailer

2. Coordination needed in the channel

2. Logistics

2.4 Promotion

1. Developing a promotion blend

0. Personal selling

0. Mass selling: advertising and publicity

0. Sales Promotion

1. Promotion planning may vary according to

1. Adoption processes and promotion planning

1. Promotion to business customers

1. Promotion to final consumers

1. The product life cycle and the marketing mix