Great marketing pitch

A brick-making firm deals with the creation of bricks from shale or clay. The brick making firm will be located on bedrock made of clay. The clay will be derived from the quarry and then transported to the main factory using lorry/trucks or conveyor belts. There are different types of bricks to serve a different kind of users (Rodriguez, 2017). The day to day users will be mostly the masons. The bricks will differ depending on quality and its different uses. They brick firm will deal with the following:

1. Common burnt clay bricks- These types of bricks are used for the general works that do not require any attractive special appearances. They are made by pressing in molds. They are the dried by firing them in a kiln. This type of bricks can be purchased by economy users because they are not expensive.

2. Sand-lime bricks – This is made by mixing lime, fly ash and sand. They have some advantages compared to the common bricks made of clay. They have a more uniform shape which gives them a smooth finish and therefore plastering is not necessary. The bricks are also much stronger compared to the bricks made of clay.

3. Engineering bricks – They are created at very high temperatures leading the formation of bricks that are strong and dense. The engineering bricks provide an excellent capacity for load bearing. These types of bricks are costly and are only used in certain types of projects.

4. Concrete bricks – These types of bricks are manufactured from solid concrete. They are normally used by the homebuilders. The concrete bricks are normally placed in fences, facades and offer a great aesthetic presence.

5. Fly Ash Clay Bricks – These types of bricks are made with fly ash and clay. They are however low quality and may expand and break if they get into contact with water or moisture.

Influencers

Marketing using influencers normally happens through word of mouth. However, the influencer must know someone that is respected and highly regarded by his/her followers. The value of using an influencer is priceless and difficult to quantify. This is because even if a potential customer does not make an immediate purchase, the product remains in their mind and will make a purchase at a later date. The use of word of mouth is believed to generate twice sales compared to paid-advertising. The brand is enhanced exponentially because the value added goes beyond what any bought or owned media can attain. The brick making firm will aim in creating a positive word of mouth by creating a great brand reputation, stellar customer service, and through high quality and value. This firm will use influence in some ways which include: in-store events, coupon offers, and community building. To ensure that an influencer is effective the firm will run recurring campaigns and ambassadorships to ensure that the brand is more memorable (Rodriguez, 2017).

Brick customers can be classified as economy buyers and luxury buyers. The economy buyers will tend to purchase the cheaper bricks which have a lower quality. The luxury buyers will most likely buy the expensive bricks which have a higher quality. The economy buyer prefers quantity over quality while the luxury buyer prefers quality over the quantity.

References

Bauluz, B., Mayayo, M. J., Yuste, A., Fernandez-Nieto, C., & Gonzalez Lopez, J. M. (2004). TEM study of mineral transformations in fired carbonated clays: relevance to brick making. Clay Minerals, 39(3), 333-344.