SEO Audit Final submission (due February 8, 2019 5pm est)

Running Head: SEO CONSULTING 1

SEO CONSULTING 3

Company Introduction and Identifying SEO Benefits

Name

Professor’s Name

Institutional Affiliation

Course Title

Date

Introduction

Kosk & Company is a consulting firm that works with various companies and businesses that need Search Engine Optimization (SEO) services. In the current age of computer technology and the advancement of Internet of Things (IoT), most business ventures are realizing the essence of running campaigns and advertisements on their websites. Running ad campaigns is one way of marketing a product or service and considering that most customers spend a big chunk of their time and money browsing the internet, SEO is now more relevant than ever. It is for this reason that Kosk & Company was founded; to aid business ventures and companies to market the various products and services either on their websites or hosted domains which the company has. To this end, Kosk & Company works with practically any firm that is serious about its ad campaigns by generating traffic to the websites where they are posted on.

Client

Currently, Kosk & Company is working an SEO consult for The Emirates Group. The Emirates Group is one of the biggest airlines in the world, offering passenger and cargo services to many destinations the world over. Owing to the sensitive nature of the aviation industry, serious and well thought out marketing strategies should be implemented by The Emirates Group in order to get more customers using the airline.

To advance its business, The Emirates Group runs a serious looking website which it uses to market the various services it offers. Additionally, the website is used to advertise new price lists and destinations that the airline is venturing into. The main reason for having a website is to have an easy means of reaching out to its current and potential clients who use the airline. However, the company is not satisfied with the amount of traffic on its website, therefore, it would like to get more people talking about the airline in order to attract more customers. The airline is focused on getting more clients in order to advance its overarching goals of being the airline of choice for passengers and also cargo transport.

Target Audience

The target audience who are the focus of the SEO campaign are passengers who are hoping to get a quick reference guide on pricing and destination changes regarding various flights that they would like to take. Therefore, they come to the site to get a quick overview of what is on offer in order to make an informed decision. Consequently, the website has to be easily manoeuvrable for almost every potential customer to get what they need in a quick manner without difficulty.

SEO Benefit

For any business to advance, it is important to know the current market position and get an understanding of the factors that are hindering growth so as to know how to counteract them. The Emirates Group is a large company that runs its operations in a variety of countries and can, by all means, be termed as a success. However, the company has the potential to be more than an airline with the perfect SEO strategy (Chen, 2018). With this in mind, the first thing that should be done is to conduct a thorough SEO audit which entails an analysis of the website to find areas that need refinement and those that are underutilized. Thereafter, Kosk & Company will do a keyword search which involves developing a plan to attain high rankings and consequently increase traffic to the website. The next step would be to develop a roadmap that ensures that the formulated plan to attain more traffic on the website is achieved (Kelsey, 2017).

Kosk & Company has a long history of handling SEO cases for various companies. The many businesses and firms that have partnered with us have reported positive feedback after implementation of our strategy and therefore, the vast experience will be beneficial for The Emirates Group. Furthermore, the team is composed of various experts who know the vital details that concern launching a workable and strategic SEO campaign that is guaranteed to not only work but makes the client feel like working with us for the rest of the years.

References

Chen, R. (2018). Research on the optimization strategy of web search engine based on data mining. doi:10.1063/1.5033691

Kelsey, T. (2017). Explore Indexing and Webmaster Tools/Search Console. Introduction to Search Engine Optimization, 97-109. doi:10.1007/978-1-4842-2851-7_7