History scavenge

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17CorporateID.pdf

WARD RITCHIE

“Alvin Lustig’s artistry was his undoing. When his landlord saw how he had transformed the murky back room into such a handsome studio, he decided that the rent was too low and doubled it.”

Alvin Lustig’s studio

1946 – 63

Post-war prosperity

Mid-century interior

CHARLES & RAY EAMES 1956 Lounge chair and ottoman

HERBERT MATTER 1948 Advertisement for Knoll Associates

ALEXANDER CALDER 1958 Yellow Whale

HERBERT MATTER 1956 Brochure covers introducing a Knoll chair

HERBERT MATTER 1956 Brochure covers introducing a Knoll chair

LANDAU/HENDERSON C. 1950s Kleenex Tissue billboard featuring Little Lulu

C. 1950s Image from Edward Wormley sofa advertisement

1915 – 55

Alvin Lustig

ALVIN LUSTIG C. LATE 1930S Business paper for Interstate Management Corporation

ALVIN LUSTIG C. LATE 1930S Cover for Los Angeles High School’s 23rd commencement folder

ALVIN LUSTIG 1945 Cover for Arthur Rimbaud’s A Season in Hell

ALVIN LUSTIG 1952 Cover for Tennessee William’s Camino Real

ALVIN LUSTIG 1947 Title spread for Native Arts of the Pacific Northwest

ALVIN LUSTIG 1949 Invitation/announcement card for Alvin Lustig: An Exhibition of His Work

ALVIN LUSTIG AND VICTOR GRUEN 1952 Signage for the Northland Shopping Center in Detroit

ALVIN LUSTIG 1950 Page of pencil sketches for a paperback jacket design

ALVIN LUSTIG 1946 – 47 Fabric design for LaVerne Originals

ALVIN LUSTIG 1949 Exhibition of Lustig’s work, A-D Gallery, New York City

1977 Invitation card for a posthumous exhibit of Lustig’s work

1911 – 95

Bradbury Thompson

BRADBURY THOMPSON 1933 Cover of the Washburn College publication KAW

BRADBURY THOMPSON 1935 Cover for Photo-Engravers Bulletin

BRADBURY THOMPSON 1953 Spread from Westvaco Inspirations

BRADBURY THOMPSON 1958 Spread from Westvaco Inspirations

BRADBURY THOMPSON 1957 Spread from Westvaco Inspirations

BRADBURY THOMPSON 1951 Spread from Westvaco Inspirations

BRADBURY THOMPSON 1958 Spread from Westvaco Inspirations

BRADBURY THOMPSON 1945 Title spread from Westvaco Inspirations

BRADBURY THOMPSON 1949 Spread from Westvaco Inspirations

BRADBURY THOMPSON 1949 Spread from Westvaco Inspirations

BRADBURY THOMPSON 1962 Cover and slipcase for Herman Melville’s Typee

BRADBURY THOMPSON 1968 Cover and slipcase for Stephen Crane’s The Red Badge of Courage

BRADBURY THOMPSON 1979 Symbol for the Washburn College Bible

BRADBURY THOMPSON 1979 Cover for the Washburn College Bible

BRADBURY THOMPSON 1979 Spread from the Washburn College Bible

BRADBURY THOMPSON 1979 Spreads from the Washburn College Bible

BRADBURY THOMPSON 1980, 82, 84 U.S. postage stamps

1950s –

Corporate identity

GIOVANNI PINTORI 1956 Poster for the Olivetti Elettrosumma 22

GIOVANNI PINTORI C. 1940S Olivetti advertisement

GIOVANNI PINTORI 1948 Olivetti poster

GIOVANNI PINTORI 1953 Advertisements for the Olivetti Lettera 22

RAYMOND SAVIGNAC 1953 Advertisement for the Olivetti Lettera 22

HERBERT BAYER C. 1950S Olivetti poster

GIOVANNI PINTORI, F. BASSI C. 1950S Olivetti advertisements and prospectus

WALTER BALLMER 1960 Olivetti prospectus covers

1962 Stile Olivetti poster

1911 – 59

William Golden

FRANÇOISE AMBROISE DIDOT 1784 Didot typeface, updated for phototypesetting

WILLIAM GOLDEN 1951 CBS Television trademark

WILLIAM GOLDEN 1951 CBS Television trademark

1951 CBS Television studio in Hollywood

WILLIAM GOLDEN 1951 “The Egg and I and You,” double page CBS magazine advertisement

WILLIAM GOLDEN 1955 CBS Television advertisement

WILLIAM GOLDEN & RENÉ BOUCHÉ 1951 Edward R. Murrow advertisement

WILLIAM GOLDEN & ARNOLD NEWMAN 1951 Edward R. Murrow advertisement

WILLIAM GOLDEN AND BEN SHAHN 1948, 55, 57 CBS Television collateral

WILLIAM GOLDEN 1957 Program kit cover for DuPont Show of the Month

LOU DORFSMAN & EDWARD SOREL 1964 Advertisement for CBS Reports

1914 – 96

Paul Rand

PAUL RAND 1942 Magazine advertisement detail

PAUL RAND 1943 Dubonnet magazine advertisement

PAUL RAND 1953 Advertisement for the Olivetti Lettera 22

PAUL RAND 1940 Cover for Direction magazine

PAUL RAND 1963 Poster for the New York Art Directors Club

PAUL RAND 1966 Poster for The International Design Conference in Aspen

PAUL RAND 1948 Title page for Hans Arp’s On My Way

PAUL RAND 1982 Poster

PAUL RAND 1956 IBM trademark

Original IBM trademark

IBM logo application, pre-1962 and post-1962

PAUL RAND 1957 IBM wall covering

PAUL RAND LATE 1950S IBM package designs

PAUL RAND 1958 IBM Annual Report page spreads

PAUL RAND 1960 - 80 IBM Annual Report covers

PAUL RAND 1960 - 80 IBM Annual Report covers

PAUL RAND 1968 Advertisement

PAUL RAND 1961 Westinghouse trademark

1961 Westinghouse corporate typeface

PAUL RAND 1968 Bulb packages

PAUL RAND 1961 United Parcel Service trademark

PAUL RAND 1962 American Broadcasting Company trademark

PAUL RAND 1959, 57, 59, 86 Trademarks for Colorforms, Harcourt Brace & Co., Consolidated Cigar Corp., NeXT

PAUL RAND 1943 Cover for Direction magazine