150 PRO-1

Give Your Expertise Away for Free to Get More Customers

Project Description:

Content marketing is about sharing; sharing your valuable content with those that will find it useful and will want to share it too. So naturally, you want to get your message to as many interested parties as possible.

For Project 1, search for and watch a YouTube video on how to build your own content marketing strategy. Then, prepare a summary of what you learned from the video. Your summary should include the following:

1. Name and URL of the video you watched

2. Name of the company/person who produced the video

3. What are 3 things you learned from this video?

4. What did one person write down in the comments section that you agree or disagree with? Why do you think they wrote that comment?

5. What did you like about the video?

6. What did you dislike about the video?

7. In the video, what was the call-to-action? What did the producer of the video want you to do next?

Your summary should be a minimum of 300 words. Submit your complete summary to Project 1 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

Web Content Management (BDM)

Student:

Instructor:

Date:

Project 1

YOUR SCORE: ________

Instructor Comments: