150 Capstone Part 3
DM150 Web Content Management: Capstone Project Part 3
Capstone Project Overview
You are an intern at a small business organization that you love working for. It is the company of your dreams and you are hoping they will hire you full time. However, this company is behind the times in content marketing. Your main responsibility as an intern will be to develop content for your company’s marketing channels: website, social media, email, and more.
Your Capstone Project will consist of 3 parts and it will end in a presentation to your boss showing all the content you have developed to increase customer engagement. You were told at the beginning of your internship that if you are able to produce great content, you will be offered the job of their first ever community manager. Remember - all 3 parts of the Capstone Project are related, with each part building on the next part.
Capstone Project Part 3 Description:
a) Select 2 social media platforms that you believe will be the most important ones to have a presence in for your company. Write a 75-word paragraph for each platform explaining why each one is important (2 paragraphs total).
b) Create two social media posts: one for each social media platform you selected. You should include in each post the following information:
· A headline. No more than 7 words.
· Social media copy. Approximately 25 words, including appropriate hashtags and a Call to Action.
Submit your work to Capstone Project Part 3 in Moodle.
FOR INSTRUCTOR USE ONLY
Grading Rubric
Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).
DM150: Web Content Management (BDM)
Student: Jagdish chaudhari
Instructor:
Date:
Capstone Project Part 3
|
Description of requirements |
Possible Points |
Your Points |
|
a) Selected 2 social media platforms that you believe will be the most important ones to have a presence in. |
10 |
|
|
Wrote a 75-word paragraph for each explaining why each one is important (2 paragraphs total). |
20 |
|
|
b) Created two social media posts: one for each social media platform you selected. |
20 |
|
|
• A headline. No more than 7 words. |
15 |
|
|
• Social media copy. Approximately 25 words, including appropriate hashtags and a Call to Action. |
15 |
|
|
Overall content has clarity and adequate supporting details |
10 |
|
|
Assignment was submitted by due date |
10 |
|
|
TOTAL |
100 |
|
YOUR SCORE: ________
Instructor Comments:
Work with this company
Company Name: Jos. A. Bank Clothiers, Inc. (Zajac, 2020)