Rhetorical Reflection

Influence of Rhetorical Situation on Multimedia Creation

Purpose and Audience

The purpose of creating a multimedia presentation is to persuade enhance persuasion of the target audience. The target audience for the multimedia presentation comprises of parents and educators. These are the main stakeholders who play a huge role in child development. The multimedia presentation is intended to persuade and convince them that the environment has a significant impact on child development. A rhetorical situation, in this case, refers to the ability to analyze the audience and develop the most appropriate communication medium that will effectively persuade the target audience, (Turnbull, 2017). The target audience, in this case, comprises of teachers and parents. These are the two groups of people who spend more time with children. As such, they are the people responsible for creating a conducive environment that promotes child development. The environment in which children spend most of their time influences their development, (Farrell, 2018). In most cases, a parent or an educator will be present in the same environment.

Genre, Stance, and Media

The use of short video clips and still images promotes effective communication. A well-animated video to support the speaker can easily trigger strong emotions among the audience, (O'Brien, 2017). Using short videos and still images will effectively enhance the effectiveness of the multimedia presentation. Furthermore, people tend to be more attentive to visual display compared to other genres. Also, it is easy to remember what you see during a presentation; the use of short videos and photos will create lasting impressions among the audience. The multimedia presentation is designed as a PowerPoint file. Each Slide is designed to relay one main topic and an accompanying visual media to support the argument.

References

Crick, N. (2017). Rhetorical Public Speaking: Civic Engagement in the Digital Age. Routledge. https://doi.org/10.4324/9781315232522

Farrell, A. (2018). Children’s Rights to Healthy Development and Learning in Quality Early Childhood Education and Care in Australia. In Positive Schooling and Child Development (pp. 383-398). Springer, Singapore. Retrieved from https://eprints.qut.edu.au/127624/

Highfield, T., & Leaver, T. (2016). Instagrammatics and digital methods: Studying visual social media, from selfies and GIFs to memes and emoji. Communication Research and Practice, 2(1), 47-62. https://doi.org/10.1080/22041451.2016.1155332

O'Brien, D. M. (2017). GENRE AS RHETORICAL SITUATION: COMPETING RHETORICS IN THE SPECIAL EDUCATION PROCESS (Doctoral dissertation). https://doi.org/10.13016/M28P35

Turnbull, N. (2017). Political rhetoric and its relationship to context: a new theory of the rhetorical situation, the rhetorical and the political. Critical Discourse Studies, 14(2), 115-131. https://doi.org/10.1080/17405904.2016.1268186