147 project-2

Identifying Your Target Audience

Project Description:

Great social media marketers know the importance of identifying the target market for their brand or service. For Project 2, choose one of the following companies/brands:

· United Airlines

· Buffalo Wild Wings

· Marshalls

Look at their social media pages and write a description of who you think your chosen brand is talking to. Write at least a 250-word description of who you think their target market is, including the answers to the following questions: How old are they? Where do they live? What’s their household income?

Also, provide one example from your chosen brand that explains your target market description.

Submit your description to the Project 2 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric – Projects

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

BM147 Social Media Marketing

Student:

Instructor:

Date:

Project 2

Description of requirements	Possible Points	Your Points
Chose one of the 3 companies/brands in the project description.	10
Wrote at least a 250-word description of who you think their target market is.	20
Included answers to the following questions: How old are they?	10
Where do they live?	10
What’s their household income?	10
Provided one example from the company that explains your target market description.	20
Overall content has clarity and adequate supporting details	5
Formatting - margins and font size appropriate	5
Project was submitted by due date	10
TOTAL	100

YOUR SCORE: ________

Instructor Comments: