4 assessment
BSBMGT616 Develop and implement strategic plans
BSBMGT616 Marking Guide 4 Version 1.0 Page 1 of 5
Marking Guide 4 (Implement strategic plan)
Students Name
Student ID
Group
Assessor’s Name
Assessment Date/s
Notes to Assessor: Students are required to achieve Satisfactory for all points listed below to be deemed as
Satisfactory for this assessment task. In line with the Institute’s Student Assessment, Reassessment and Repeating Units of
Competency Guidelines policy, if a student is unable to achieve Satisfactory on their first attempt, you must record this accordingly below, provide feedback to the student and allow the student two more attempts before the student is deemed as Not Yet Satisfactory in this task.
If providing students with further attempts, make sure to record the date and what the student did to have the result changed.
Outcomes
Satisfactory
Did the candidate: Yes No
Provide a completed progress report?
Communicate implementation, progress and refinements in an oral presentation?
Submit all materials in the timeframes agreed?
Performance indicators
Satisfactory
Did the candidate: Yes No
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Include KPI Progress heading in report and discuss in a similar fashion to the following? Objective 1: To sell and service MacVille espresso coffee machines in every state of Australia in the next 5 years. 95% complete
● Strategy (a) – Underachieving KPI by 10%
● Strategy (b) – Strategy not achieved
● Strategy (c) – Completed except for no service contractor for Northern Territory.
Objective 2: To increase profit margins by 5% from our 2010 benchmark in the next 5 years. After 2 years, profit margins have improved by 2%. Some agent contracts and outsourcing contracts are very expensive.
● Strategy (d) – Achieved
● Strategy (e) – 13.8%. Still higher than target of 12.5%.
Objective 3: To establish the MacVille brand recognition in our key markets in the next 5 years. After 2 years, 50% of our target market recognise the brand and 87% of those responding said the brand reaction was very positive.
● Strategy (f) – Overachieved by 20%
● Strategy (g) – Only 50% of KPI achieved.
Objective 4: To reduce our waste and energy use by 10% from our 2010 benchmark within the next 5 years. After 2 years, the reduction is 8% lower than 2010 benchmarks.
● Strategy (h) – Overachieved in suggestions and implementation of new innovations.
● Strategy (i)– Target not yet achieved. 12kW vs. 10kW per person.
Include Milestone Progress heading in report and discuss in a similar fashion to the following? Objective 1: To sell and service MacVille espresso coffee machines in every state of Australia in the next 5 years. Still within the timeframe.
● Strategy (a) – Agreement signed, actioned on time. Establishment not yet secured
● Strategy (b) – Milestone missed
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● Strategy (c) – All milestones achieved bar service contractor for Northern Territory.
Objective 2: To increase profit margins by 5% from our 2010 benchmark in the next 5 years. Still within timeframe.
● Strategy (d) – Achieved within timeframe
● Strategy (e)– Strategy still within timeframe.
Objective 3: To establish the MacVille brand recognition in our key markets in the next 5 years. Milestones achieved in part.
● Strategy (f) – Achieved within timeframe.
● Strategy (g) – Not achieved within timeframe.
Objective 4: To reduce our waste and energy use by 10% from our 2010 benchmark within the next 5 years. Still on target.
● Strategy (h) – Achieved
● Strategy (i) – Milestone not yet achieved.
Include Overall Progress heading in report and discuss in a similar fashion to the following? Objective 1: To sell and service MacVille espresso coffee machines in every state of Australia in the next 5 years.
● Over 80% of the plan achieved. Opening in Melbourne not affecting organisation’s growth. One appointment to be made in NT. Sales 10% short of target.
● Northern Territory requires an experienced espresso machine repairer.
● Open in Melbourne.
● 180 machines. Targeted 200.
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Objective 2: To increase profit margins by 5% from our 2010 benchmark in the next 5 years.
● About 80% achieved. Buying target achieved, wages-to-sales ratio will improve with sales growth. Nearly halfway towards margin target.
Objective 3: To establish the MacVille brand recognition in our key markets in the next 5 years.
● Over 80% of plan achieved. 50% of our target market don’t know the MacVille brand. Internet marketing overachieving. Cup design and colour issue yet to be solved.
Objective 4: To reduce our waste and energy use by 10% from our 2010 benchmark within the next 5 years.
● About 70% complete. Waste management succeeding, but energy use could be done better.
Include Improvements heading in report and discuss in a similar fashion to the following? Objective 1: To sell and service MacVille espresso coffee machines in every state of Australia in the next 5 years.
● Open the new warehouse in Melbourne. CEO to drive this initiative and appoint someone to take responsibility for its opening.
● Appointment to be made in NT for service contractor. More advertising and referrals from appointed agent.
● Work with strategic partner to boost machine sales to 200 per annum.
Objective 2: To increase profit margins by 5% from our 2010 benchmark in the next 5 years.
● Keep increasing sales to get sales ratio to target levels. Meanwhile, monitor the use of casuals. Look for transfer of personnel from non-performing to performing areas.
Objective 3: To establish the MacVille brand recognition in our key markets in the next 5 years.
● 50% of our target market know the MacVille brand. Need to get sales reps. Agents to drive this recognition via an update to their regular visits.
● Cup design and colour issue yet to be solved. Get feedback
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from cafes that did not choose the cups.
Objective 4: To reduce our waste and energy use by 10% from our 2010 benchmark within the next 5 years.
● Energy use program could be done better. CEO to take initiative and sell the program to the whole organisation.
Include in oral presentation the following? ● a communication plan detailing process for oral presentation
● process for implementation of plan, its progress and any refinements
● demonstration of effective questioning and listening techniques in order to gain input from audience (e.g. open and closed questioning, providing appropriate amount of time to ask questions).
Comments
Result: Satisfactory / Not Yet Satisfactory
Assessor: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback.
Signature: ____________________
Date: ____/_____/_____