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Assignment 11 Preparations

1. Read Chapter 11 in the Business Foundations – A Changing World text. Be sure to read the Chapter-Opening Vignette on page 333.

2. Visit the Dollar General Website’s About Us information .

3. View the Chapter 11 Presentation available in the Assignment 11 folder.

4. Review the Assignment 11 Ad Exercise document available in the Assignment 11 folder at the course Web site. Review the Example Responses part of the document.

Assignment 11 Requirements

1. Develop written responses for the three Critical Thinking Questions found in Chapter 11 for the Enter the World of Business Questions regarding Dollar General on page 356 of the text.

2. Develop written responses for the Check Your Progress questions 2, 3, 4, and 5 on page 356 of the text.

3. Discuss which of the marketing mix variables received the most emphasis in each of the 7 examples given in the Build Your Skills exercise on page 357 of the text. Support your responses.

4. Develop written responses for the four Assignment 11 Ad Exercise advertisements found in the Assignment 11 folder.