4 assessment
BSBMGT616 Develop and implement strategic plans
BSBMGT616 Marking Guide 3 Version 1.0 Page 1 of 6
Marking Guide 3 (Write strategic plan)
Students Name
Student ID
Group
Assessor’s Name
Assessment Date/s
Notes to Assessor: Students are required to achieve Satisfactory for all points listed below to be deemed as
Satisfactory for this assessment task. In line with the Institute’s Student Assessment, Reassessment and Repeating Units of
Competency Guidelines policy, if a student is unable to achieve Satisfactory on their first attempt, you must record this accordingly below, provide feedback to the student and allow the student two more attempts before the student is deemed as Not Yet Satisfactory in this task.
If providing students with further attempts, make sure to record the date and what the student did to have the result changed.
Outcomes
Satisfactory
Did the candidate: Yes No
Provide a completed draft strategic plan, with organisational objectives, and strategies for enacting and achieving the objectives?
Provide summary notes from their meeting with the organisation’s CEO?
Provide a briefing and information materials about the revised strategic plan for staff and responsible parties?
Send out a cover letter with strategic plan?
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Submit all materials in the timeframes agreed?
Performance indicators
Satisfactory
Did the candidate: Yes No
Provide strategic objectives stated as (or similar): 1. To sell and service MacVille espresso coffee machines in
every state of Australia in the next 5 years.
2. To increase profit margins by 5% in the next 5 years.
3. To establish the MacVille brand recognition in our key markets in the next 5 years.
4. To reduce our waste and energy use by 10% within the next five years?
Provide strategies stated as (or similar): 1. Strategy 1
a. Sign, action and establish the strategic alliance agreement with Java Estate.
b. Establish a Melbourne MacVille warehouse
c. Set up agents in other states and outsource maintenance contract.
2. Strategy 2 a. Instigate bulk-buying negotiations to reduce supplier
price.
b. Operate all departments at optimum capacity and productivity.
3. Strategy 3 a. Establish social, internet and networking marketing.
b. Join with Java Estate in co-branding cups and cafe banners.
4. Strategy 4 a. Set up innovation and reward programs for reducing
waste use.
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Satisfactory
Did the candidate: Yes No
b. Develop and implement energy use awareness campaign?
Provide, for the stated strategies, information similar to the following?
● Strategy 1a
○ Priority – 1
○ Timetable – 18 months
○ KPI – 200 machines installed p.a.
○ Person responsible – Chair of the Board
○ Risk management – Alliance managed by the Chair of the Board.
● Strategy 1b
○ Priority – 8
○ Timetable – 6 months
○ KPI – MacVille opens in Melbourne within 2 years after Sydney opens for business
○ Person responsible – CEO
○ Risk management – Secure necessary funding now.
● Strategy 1c
○ Priority – 5
○ Timetable – 3 months
○ KPI – Agent agreements and outsource maintenance contracts for South Australia, Western Australia, Northern Territory, Tasmania, ACT
○ Person responsible – CEO
○ Risk management – Set up an agent’s liaison that reports to sales and marketing manager.
● Strategy 2a
○ Priority – 9
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Satisfactory
Did the candidate: Yes No
○ Timetable – 3 months
○ KPI – 100% of purchase by the container-load
○ Person responsible – National buyer
○ Risk management – Internal control reporting.
● Strategy 2b
○ Priority – 10
○ Timetable – 2 years
○ KPI – Wages to turnover ratio of 12.5%
○ Person responsible –CEO
○ Risk management – Internal control reporting – Management Information System.
● Strategy 3a
○ Priority – 6
○ Timetable – 12 months
○ KPI – 10,000 clicks per day on the website
○ Person responsible – Marketing manager
○ Risk management – Engagement of an SEO specialist contractor.
● Strategy 3b
○ Priority – 2
○ Timetable – 6 months
○ KPI – 100% of cafes with our machine using our cups
○ Person responsible –Marketing manager
○ Risk management – Build the review and approval process into the agreement.
● Strategy 4a
○ Priority – 7
○ Timetable – 2 months
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Satisfactory
Did the candidate: Yes No
○ KPI – 25 suggestions per year – 6 new innovations introduced per year in relation to reducing waste
○ Person responsible – Chair
○ Risk management – Progress reports to CEO.
● Strategy 4b
○ Priority – 4
○ Timetable – 6 months
○ KPI – kW per use per person to drop to 10kW
○ Person responsible – Operations manager
○ Risk management – Progress reports to CEO.
Provide briefing materials for identified responsible parties: ● in dot-point format
● outlining the requirements of individual roles in achieving the relevant strategy?
Include in cover statement/letter to be sent out with the strategic plan:
● a brief overview of key objectives
● a description of the research and process used to develop the plan?
Comments
BSBMGT616 Develop and implement strategic plans
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Result: Satisfactory / Not Yet Satisfactory
Assessor: I declare that I have conducted a fair, valid, reliable and flexible assessment with this student, and I have provided appropriate feedback.
Signature: ____________________
Date: ____/_____/_____