Discuss the ethical issues of social networks and anytime,

sai reddy
108110740.pdf

PUBLIC HEALTH ETHICS

20. Kahn JP, Mastroianni AC, Sugarman J, eds. Ba/ond Consent: Seeking Justice in Research New York: Oxford University Press; 1998.

2 1 . Paasche-Orlow MK, Taylor HA, Brancad FL. Readability standards for informed-consent forms as compared with actual readability. N EnglJ Med. 2003,348(8):721-726.

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24. Hochhauser M. "Therapeutic mis- conception" and "recruiting doublespeak" in the informed consent process. IRB. 2002;24(1):11-12.

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26. Appelbaum PS. Editorial: Missing the boat: competence and consent in psychiatric research. Am J Psychiatry. 1998:155(11):1486-1488.

27. Campbell J. "We are the evidence,'an examination of service user research in- volvement as voice. In: Wallcraft J, Schrank B, Amering M, eds. Handbook of Service User Involvement in Mental Health Research. New York: Wüey; 2009:113-137.

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29. Jeste DV, Palmer BW, Appelbaum PS, et al. A new brief Instrument for assessing dedsional capacity for clinical

research. Arch Gen Psychiatry. 2007; 64(8):966-974.

30. Agency for Healthcare Research and Quality. Researcher's certification of consent and authorization, 2010. Avail- able at: http://www.ahrq.gov/fund/ informedconsent/id'orm4.htm. Accessed June 23, 2011.

3 1 . Festinger DS, Marlowe DB, Dugosh KL, Croft JR, Arabia PL. Higher mag- nitude cash payments improve re- search follow-up rates without in- creasing drug use or perceived coercion. Drug Alcohol Depend. 2 0 0 8 : 9 6 ( l - 2 ) : 1 2 8 - 1 3 5 .

32. Del Vecdiio P, BIyler CR. Idendfying critical outcomes and setting priorities for mental health services research. In: WallCTaft J, Schrank B, Amering M, eds. Handbook of Service User Involvement

in Mental Health Research. New York:

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Ethical Issues in Health Research With Novel Online Sources Effy Vayena, PhD, Anna Mastroianni, JD, MPH, and Jeffrey Kahn, PhD, MPH

Health-related research is in- creasingly drawing on novel sources of online data, such as crowdsourced informa- tion about disease outbreaks, consumer-supplied informa- tion provided to health or well- ness Web sites, Internet search queries about personal health, and social network postings that identify health behaviors.

We offer examples of online sources and their uses, iden- tify ethical and policy issues they generate, and formulate key questions for future dis- cussion and investigation.

Further work in this area will require cross-disciplinary col- laboration to develop ethics and policy guidance for the ethical use of these novel data sour- ces in health-related research. {Am J Public Health. 2012;102; 2225-2230. doi:10.2105/AJPH. 2012.300813)

A DRAMATIC RECENT DEVEL-

opment in health-related research, and public health research in par- ticular, is the emergence in multi- ple forms of unprecedented uses of online health information. These uses indude undertaking and improving infectious disease surveillance'; understanding pat- terns of chronic disease^; probing population genetics''; assessing health behavior*; and identifying and recruiting potential partid- pants for clinical research.^ Some newer data collections rely on in- formation voluntarily provided by individuals, which may then be used in research with or without their knowledge. There are also approaches that rely on "mining" data aggregated from individuals who are likely unaware that their information is being gathered or tised for research purposes.

Examples indude data sets cre- ated from analysis of aggregate Internet search behaviors to identify illness trends (e.g., Goo- gle Trends, Google Insights for Search) and mining personal in- formation from sodal networking sites to characterize health be- haviors (e.g., Facebook, Myspace, Linkedin). Data sets are also be- ing created from Web sites that use both aggregate and individual user-provided health data, such as PatientsLikeMe.com. These public and private sour- ces of health data, used sepa- rately or in combination, create new opportunities to address health issues and will be an in- creasingly valuable tool for a wide range of health-related research.

The trend toward innovative uses of online data for health-related

research may well have started with the large amounts of genetic and genomic data collected worldwide in many separate re- search projects, some collabo- rating but others working in iso- lation. The data sets generated by resecirchers are increasingly recognized as an important re- source for so-called secondary research purposes—that is, re- seeirch purposes beyond those proposed when the information was collected. Sophisticated bio- informatics tools allow for in- creasingly larger and easier storage and combination of data sets for future analysis,® includ- ing the linkage of data to elec- tronic medical records and other sources of health information. Utilizing the growing amounts of information in such data sets is likely to aid health-related

December 2012, Vol 102, No. 12 I American Journal of Public Health Vayena et at. \ Peer Reviewed | Public Health Ethics | 2225

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Glossary of Terms

Data mining; Application of statistical methods to diveise data sets, to collect data, to identify or clarify associations or relationships within the data, and to estimate the strength of associations

or relationships'"

Crowdsourcing; Open call to large number of people (crowds) to provide ideas, information, and solutions (i.e., Wikipedia)

Interoperability of health data sets: The ability of different health data systems to exchange information accurately and to use the information that has been exchanged'*

Search volume patterns; Amount of searches that have been performed for the search term, relative to the total number of searches that have been performed in the search engine

Bioinformatics tools: Computational and information technology tools used in biology and medicine

research as well as delivery of care

in new and important ways. For

example, studies have demonstrated

such potential in genomics and

pharmacogenomics research,'''^®

and the US National Institutes of

Health Mtiltiplex Initiative currently

under way is researching how to

most effectively integrate the results

of a panel of 15 genetic tests (i.e.,

a multiplex) with the health care

delivered to large populations of

patients who are members of in-

tegrated health care systems.®

Increased use of, and access to,

the Internet is making both the

collection of online information

and access to it significantiy easier,

with both positive and negative

implications. Individuals may

search the W e b for health-related

information, may post their per-

sonal heeilth status and behaviors

via Facebook, or may report on

disease outbreaks or other indi-

vidual or public health-related

aspects of local environments

via crowdsourcing sites. Such in-

formation can be available to

those engaging in public health

surveillance as well as health-

related research.'°"'^

User-supplied information for

research raises questions of data

quality and acctiracy, but also

raises issues regarding the terms

tinder which such information can

be used in research. It is our hope

that this issue-spotting paper will

highlight the need for broader

discussion and will help stimulate

the future elaboration of principles

to guide the development of policy

and practice for the ethically ac-

ceptable sourcing and use of

online data for a wide range of

health-related research (see the

box on the next page).

HEALTH INFORMATION SHARED BY INDIVIDUAL USERS ON THE WEB

Individuals are voltmtarüy

sharing health and health-related

information about themselves

(e.g., behavior, nutrition, disease

status and treatment, genomics

data) on various Web sites. Al-

though the self-reported nature of

the information challenges the

standard approach to research

employing carefully controlled

studies, approaches relying on

"crowdsourcing"'®'^ and other

grotip-aeated collections of infor-

mation are dearly at the leading

edge of research. Some examples of

sites and how data can or have been

used for health research follow.

PatientsLikeMe.com is a Web

site that invites individuals to share

their health- and iUness-related

ejqjeriences as a way of creating user

communities. The site states that the

company's business model rests on

its ability to sell access to these data

to pharmaceutical companies and

others as a research resource.'® Data

sets collected from users have also

been used by the company's own

research teams. For example,

PatientsLikeMe published an arüde

proposing that self-reported data can

successfully be mined to assess drug

performance as well as potential ofF-

label uses.'® In another example of

research involvement by a tiser

' community, individuals with amyo-

trophic lateral sderosis registered

with PatientsLikeMe.com dedded

to take lithium to test its impact

on symptom relief and disease pro-

gression. The site provided Web

tools for data collection and a matdi-

ing algorithm to identify contiuls.

The study was published in Nature

Biotechnobgy, and refuted the daim

that lithium has an effect on disease

progression. In addition to these

findings, the authors argued that the

site can help accelerate medical dis-

covery in a range of other areas.^°

Other sites encourage users to

share their genetic information and

other health-related information to

enable community stijdies to take

place. Genomeracom's current on-

going studies indude comparisons

of dosages of vitamin supplements.

sleep patterns, and other variables

according to genetic variations.^'

OpenSNP.com also provides a plat-

form for users to upload their di-

rect-to-consumer genetic test re-

sults, share them with others, and

make them searchable by re-

searchers.^^ Direct-to-constmier ge-

netic testing companies such as

23andMe offer genome-wide

screening services directly to the

public^'' Services indude disease

risk probability, carrier status, pre-

dicted responses to certain drugs,

and ancestry information. Genome

data are maintained for future

scanning when new genetic assod-

ations are added to the testing

panel. The company uses the site to

recruit users into disease-specific

research projects via its research

arm, 23andWe. As a result,

23andMe daims a database of dose

to 100 0 0 0 genetic profiles, all of

which could potentially be used for

research. It has publidy dedared

that it is becoming a research com-

pany ,̂ ^ and has already published

a significant genomewide assoda-

tion report on Parkinson's disease,

which identified 2 new genetic as-

sodations (and replicated others).^^

In a somewhat different exam-

ple, individuals may intentionally

shcire personal health information

on the W e b yet may be unaware

of potential or actual research

2226 I Public Health Ethics | Peer Reviewed | Vayena et al. American Journal of Public Health I December 2012, Vol 102, No. 12

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Examples of Web Sites With Data That Can Be Used for Research

Google Insights: http://v(ww.google.com/insights/search

Google Trends: http://vmw.google.ch/trends

23an(ln;ie.com: http://www.23andme.com

Patientslikeme.com: http://www.patientslikeme.com

Healthmap.com: http://www.healthmap.com

Genomera: http://www.genomera.com

openSNP: http://www.opensnp.org

Free Google analysis tool that shows volume of searches over time, specific regions, and includes forecast for future

searches of the term

Free Google analysis tool that shows volume of searches for a term; also refers to a project within Google to use search

terms as a way of predicting trends in the real world

Online direct-to-consumer personal genomics service provider; owns and maintains biobank and database used for

pursuing genomewide association studies

Social networking site for patients, where individuals voluntarily share information about their illness or disease

symptoms, health behaviors, treatments, and the like; owner of the site sells access for research

Real-time surveillance of disease outbreak and public health threats that uses information provided by individuals

"on the ground" reporting local conditions; a form of crowdsourcing for public health surveillance

Web site that stores genetic profiles and other data uploaded by useis, and supports the conduct of community health studies

Web site that stores genetic profiles, which can be searched by users as well as researchers for studies

uses of their information because the primary use of the site is unrelated to research. Some sites that fall into this category are designed in part to provide tai- lored health feedback to users, but their business model is based on sharing the data they collect with commercial entities for re- search and other purposes. Al- though references to potential research uses of the collected in- formation may be included in the terms of use or service agreements and privacy policies of such com- panies, in many cases the informa- tion tends to be nonspecific. It re- mains undear whether consumers understand or are even aware that their supplied information can be used in research, whether for health-related svirveillance, re- search, or commercial purposes. One typical site, RealAge.com, claims more than 10 million mem- bers whose user-supplied health information is collected for the purpose of creating personalized health newsletters and information for delivery to tisers. Individual information is also combined with

various other data sets and shared with commercial entities, induding pharmaceutical companies, for re- search and marketing purposes.^^

PERSONAL HEALTH- RELATED INFORMATION COLLECTED FROM WEB

Other research approaches rely on collecting and analyzing existing personal information on the Web to extract potentially useful health- related information, rather than relying on users to supply such information to spedfic health- related sites. These approaches may rely on health-related infor- mation posted or shared for non- research purposes (e.g., via sodal networking sites) or information that can be gleaned from basic user activities on the Web. Some of the sites that track activity and behavior on the Web collect data primarily for targeted advertise- ments. These data can also be used for research purposes. As wül be discussed in more detail, public health data can potentially be de- rived without the direct knowledge

of partidpants (e.g., whether from search queries on health conditions or from mining information posted to sodal networks).

A collaborative group from Goo- gle and the US Centers for Disease ContiDl and Prevention (CDC) pub- lished a report in 2009 on their combined effort to use population data to better predict disease out- breaks.^^ In a project called Goo- gle Flu Trends the team applied algorithms to specific search terms related to influenza and its symp- toms, and was able to predict flu outbreak in the United States 2 weeks earlier than standard CDC modeling approaches. Subsequent analyses have examined the accu- racy of this approach and its appli- cations, but related approaches have been reported for predicting flu outbreaks as well as prevalence of other illnesses and diseases.''̂ *'̂ ° Similarly, HealthMap''' monitors pubUdy available Internet resources (and crowdsourced information) to detect disease outbreaks and to provide surveillance for public health threats; and Google Insists searches volume patterns across

location and time to determine, for example, disease inddence.'^'^^"''^

Sodal networking sites induding Facebook have aeated huge and growing virtual communities. Some of the information posted and shared by users relates to their health issues and health-related be- haviors. Research drawing on such data may indude reported risk be- haviors for infectious diseases such as HIV or illegal behaviors such as domestic 'violence, child abuse, or use of illidt drugs. Mining these sites might also gauge the effectiveness and impact of health promotion and prevention efforts, such as public health campaigns targeting smok- ers, obesity, and substance abuse (see the box on

LOOKING FORWARD

Debate concerning the use of individual health information in research has traditionally focused on balancing a variety of factors: informational privacy of individ- uals, the population-oriented goals of public health and biomédical research, the potential benefits to

December 2012, Vol 102, No. 12 | American Journal of Public Health Vayena et at. | Peer Reviewed ) Public Health Ethics | 2227

PUBLIC HEALTH ETHICS

the individuáis themselves, the central importance of individual consent in research, various as- pects of "vulnerabiüfy" in potential research partidpants, and the communify-level issues raised by research on groups. The descrip- tive account sketched previously of the types of available online sources that may be increasingly useful for health-related research and various approaches to re- search "participation" provide a springboard for addressing in a thoroughgoing fashion the ethics and policy questions generated by the use of these technology-driven and user-created data sources. We suggest research directions for addressing the ethics and policy issues raised by the research ap- proacjies previously discussed. With 2 key considerations in mind, namely protection of re- search partidpants and facilitation of high-quaüfy and ethically ac- ceptable research, we outline an agenda of ethics and policy issues that we believe should form the basis of further and future analysis.

The key safeguard for protec- tion of researcdi partidpants in the context of biomédical and public health research is informed con- sent. There are various interpre- tations of what "informed consent" means in the context of online data collection. For example, does reference to potential research uses of personal data in a Web site's terms of service constitute acceptable consent? Do checkbox agreements on Web site logins that indude permission to access users' online information represent genuine and ethically acceptable informed consent? Are "opt-in/ opt-out" models any better?

Qiaraderizing the content and implementation of informed con- sent in these novel contexts is essential for protecting partid- pants and stii-eamlining research review. Essential questions for ex- amination indude the following: (1) What criteria are important in determining whether and under what conditions consent is re- quired (e.g., is consent required from partidpants whose existing online data can be used for research in aggregated and unidentified forms)?̂ ® (2) Is fhe purpose of re- search (e.g., public health vs research for mariceting, recruiting, or other business-related motives) a factor in determining the need for consent or the form it should take? (3) Is con- sent required when patients or con- sumers initiate the research project themselves (e.g., throu^ crowd- sourcing approaches such as the PatientslikeMe.com lithium study)?

These novel sources and re- search applications also require assessment of risks to partidpant privacy and confidentiaüfy. De- spite legal protections and tech- nologies that purport to ensure online data protection, the in- creasing interoperabilify of data systems creates risks of securify breaches. Creating online systems that ensure data securify and yet allow interactive functions re- mains an ongoing challenge. In- creasing evidence points to the insuffident protection of online privacy because of both the de- velopment of informatics tools and the growth of online personal data, including data that are self- reported.''^ Two themes in par- ticular are worth exploring. (1) Has our notion of privacy, espe- dally with reference to the online

data world, changed, and, if so, how should these changes affect privacy polides and practices? (2) Do individuals who provide data online understand the issues related to data securify and are they aware of the state of online privacy and the risks to it entailed by the online environment?

In conventional biomédical and public health research, research ethics committees bear the pri- mary responsibilify for ensuring that informed consent procedures and processes are adequate, that risks are minimized and balanced against intended benefits, that partidpant selection is equitable and vulnerable populations are adequately protected from risks of harm and exploitation, and that the benefits of research are equi- tably distributed. Among the questions in need of greatest at- tention is whether researcJi uses of online health data are or should be subjeci to the various laws and polides regarding the ethical con- dud of research on human par- tidpants. Confusion in this area has already generated a plea for darification from the sdentific communify. PLoS Genetics pub- lished an editorial accompanying a research artide by the 23andMe research group that had analyzed genetic data of its customers without review by an institutional review board or other ethics re- view committee. The editorial was a call for darify and need for a standardized review approacJi.''® Thus, a key question is whether the current models of biomédical and public health research review are appropriate for health re- search involving online data sources, or is there a need for the

creation of alternative and more appropriate review processes? Furthermore, do the studies that are partidpant-initiated or participant-driven require ethics review and, if so, what sort of oversight do they require?

Although there is widespread Internet access in the developed world, the digital divide remains a concern at the global level. Sev- eral countries report Internet us- age percentages in single digits. Does health research based on such data have the inherent prob- lem of bias and questionable gen- eraüzabiüfy? This is not merely a technical issue that can be over- come by study designs that reduce or eliminate bias or focus findings on specific populations. It is also an ethical issue because particular groups are likely to be deprived of potential research benefits. Based on the general belief that health research using online information will translate into better health pol- icy or medical advances, lack of online information could exacerbate existing health inequities."*® Con- versely, if data were to be œUected fi-om countries with good Internet access but fwor track record of privacy and personal data protec- tion, questions arise regarding how such onUne data can be appropri- ately used. Attempts at international harmonization of codes and prind- ples will need to acknowledge or account for such issues.

Research outcomes may have commerdal value and hence may raise an array of issues related to intelledual properfy and patenting. Althou^ most of these issues wül be addressed by existing laws, pressing moral questions also re- main. To œlled large data sets.

2228 I Public Health Ethics | Peer Reviewed | Vayena et al. American Journal of Public Health | December 2012, Vol 102, No. 12

PUBLIC HEALTH ETHICS

many organizations appeal to partic-

ipants' altruism and sense of sodal

responsibility. Other commerdaliz-

able outcomes may result from the

use of data provided by individuals

who are unaware of their indusion in

research. In the case of outcomes

that yield intelledual property, it is

necessary to address the obligations

researdiers have to research partid-

pants. Laws related to data ownership

and intellectual property also are

implicated as the collected data and

biological samples become assets of

a company (e.g.. How are those assets

treated vviien a company files for

bankruptcy?). And, importantly, the

blurring of national and state bound-

aries in relation to Web-based activ-

ities and companies raises jurisdic-

tional issues that must be resolved.

The law wül be a vital factor in

formulating appropriate poMdes and

ensuring the success of efforts to use

online sources in an ethical manner.

As mentioned previously, the use of

online health data in research im-

plicates a wide range of privacy laws,

such as those related to health in-

formation, Internet use, and data

protection. Online sources and their

applications will also challenge tra-

ditional legal protections for re-

search partidpants' rights and wel-

fare, induding those related to

research oversi^t, partidpant re-

cruitinent, informed consent, and

risks to partidpants related to po-

tential identifiability and publication.

CONCLUSIONS

If forecasts are correct and med-

idne is increasin^y characterized

by the "P4 approach"—preventive,

partidpatory, predictive, personal-

ized—we can expect the amount of

such electronic health infonnation

to grow exponentially.''° This will

be coupled with growing interest

by consumers and patients in

having access to their health data

and in being in control of its

potential tises, induding re-

search.'"'^^ In response to these

developments, it is necessary to

adopt a proactive approach to the

important ethics and policy issues

that have not yet received ade-

quate attention. Focus on these

issues is espedaUy timely in the

United States, as regulations con-

cerning protection of humein par-

tidpants are slated for revision for

the first time in decades. The pro-

posed changes i n d u d e new and

strengthened data protection and

informational risk protection pro-

visions as well as approaches to

addressing the fact that previously

deidentified data (and all DNA

specimens and sequences) can in-

creasingly be linked to identified

individuals through sophisticated

information technologies. The

proposal also indudes strength-

ened requirements for consent in

research involving any biosped-

mens (on tiie groimds that all are

identifiable) as well as consent re-

quirements for any current or

future research use of collected

information, identifiable or not.'*''

US President Barack Obama re-

cently proposed a Consumer Pri-

vacy Bill of Rights for online data

designed to provide consumers

with control of online data uses

and i n a e a s e d data protection.

How these proposed changes

to the regulations for the protec-

tion of human partidpants and to

online data privacy protections^*

WÜ1 affect research uses of online

health-related information remains

to be seen. Under any scenario.

researchers will need to pay doser

attention to consent as well as to

data privacy and protection. Simi-

larly, the recentiy proposed revi-

sion to the European Union data

privacy regime will likely affect the

handling and protection of many

categories of digital infonnation,

induding health-related informa-

tion used in research.*^ Policy

changes in Europe and the United

States are hardly independent

from each other because online

information does not reside

within geographical borders and

both policymakers and analysts

have suggested that the sti-ongest

governmental polides will probably

dictate behavior the world over.

The unprecedented availability

of online information creates chal-

lenges that must be addressed so

that valuable health-related research

can be undertaken in ethically ap-

propriate and legally sound ways, all

within a dear, overarching policy

framework. Achieving these multi-

ple goals requires focused examina-

tion of the issues outlined here, by

experts in research ethics and policy,

privacy law, health informatics,

public health, and pharmaceutical

and biotechnology industries, as well

as by representatives of consumer

communities. There is currently no

commonly accepted ethical and

policy guidance when such health

research is conducted. Deeper

thinking on such issues will require

that experts work across disdplines

to integrate traditional research

principles with a developing body of

research and scholarship.''®^®

The policy regime for health re-

search is buflt on a foundation of

trust in oversi^t and protections, to

provide assurance that the benefits

can be realized in ways that avoid

risk to individuals and grotaps. The

use of online information for health-

related research holds out the pros-

pect of a new paradigm of research

that may also necessitate a new par-

adigm in research protections. Now

is the time to address these issues

because ignoring them can eventu-

ally lead to the undermining of the

public's very trust on which the

research enterprise is based. •

About the AuUiors E^ Vayena is with the Institute of Bio- medical Ethics, University of Zürich, Zürich, Switzerland. Anna Mastroianni is with the School of Law and Institute for Public Health Genetics, University of Washington, Seattle. Jeffrey Kahn is with the Berman Institute of Bioethics, Johns Hopkins University, Balti- more, MD.

Correspondence should be sent to Effy Vayena, PhD, Institute of Biomédical Ethics, University of Zürich, Pestalozzistrasse 24, 8032 Zürich, Switzerland (e-mail: vwjena@ ethikuzkch). Reprints can be ordered at http://www.ajphorg by clicking the 'Reprints" ¡ink.

This article was accepted March 20, 2012.

Contributors All authors contributed to the design of the article, literature review, and write up.

Acknowledgments We would like to thank the anonymous reviewers and the American Journal of Public Health editor for their insightful comments.

Human Participant Protection Human partidpant protection was not needed because research and analysis reflected in this artide are based on literature reviews.

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