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Amazon.com Inc. Change Process
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Amazon.com Company Profile
Amazon.com is an international company that deals in online retail services.
It was founded in July 1994 and has its headquarters in Seattle, Washington.
The company also provides marketing and promotional services inclusive of advertisements and others
It mainly deals in development of websites that enable companies or individuals and third parties to buy and sell commodities.
Amazon is also provider internet infrastructure to companies through the Amazon web Services (Linden et al., 2003).
The company operates in three segments:
North America
International
Amazon Web Services
As an online retail company, Amazon is an international company that deals in retail, marketing and web services. Headquartered in Washington, the company operates in international and North America segments. One of the most prominent services coming up for the company is the Amazon Web Services that offers web infrastructure to enterprices as well as other web services.
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Amazon workers
Amazon.com Stakeholders
Amazon.com stakeholders can be divided into internal and external stakeholders.
The most important stakeholders in this case are consumers(buyers), sellers, enterprises, content creators and shareholder.
Third party clients and sellers are also a significant part of the business (Linden et al., 2003).
Amazon’s stakeholders make a better part of the company’s decision profile. The main stakeholders are the most frequent users and designers of the Amazon services. Internal stakeholders operate as part of the company effecting from the inside of the company. External stakeholders encompass the external environmental factors affecting the company and its operations. To the business, the most significant are both internal and external stakeholders that take on the services of the company most frequently.
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Rationale for Change in Amazon.com
Amazon works with the main aim of providing convenience in their services to their customers.
That is the main aim of aspects of change that are possible within the company.
Amazon aims to increase the sales returns, increase convenience of services and geographical scope and accessibility of amazon services.
The change should be done in line with the benchmark of Alibaba.com in terms of scope, services and geographical coverage.
The position of Amazon.com among the global leaders in the online retain market is the motivating factor for its selection (Benn et al., 2014).
Frequent use of Amazon and firsthand customer experience with the site is the is why the group is more affiliated with Amazon.com.
The reason behind change and the areas that need the change are inspired by the competitive performances of Amazon.com among its main competitors. Companies such as Alibaba.com have attained success especially in delivery services and product scope. Group members actively take part in transction through the Amazon shopping sites and having experience the customer experience at amazon is the reason for the Amazon choice. It is among the market leaders hence any changes would lead to it standing out and being the best.
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Subsystems That Need Change
Compared to its competitor, Amazon has a bigger scope in its product despite the competition from alibaba.com and eBay.com.
The main motive for the change attainment is to gain market leadership while enhancing the specific subsystems.
One of the subsystems that needs change and innovative improvement is the Amazonfresh subsystem that is under the home, garden and tools department. It deals in fresh garden produce and offers delivery services in North America.
Amazon fresh should improvise better longer lasting preservation methods and increase their geographical scope. Amazonfresh has significant market share but faces stiff competition from eBay’s Home and garden as well as Alibaba’s garden product section (Linden et al., 2003).
Amazonprime also needs significant change in its scope to cover more than just software, music and video games. It also has a significant market share but faces stiff competition from membership programs by Alibaba and eBay.
Amazon’s main competitors are Alibaba.com and eBay.com. The changes in the Amazon fresh and Amazon prime will enable amazon gain more market share and beat it competitors to the products and services. Similarities should be enhance so as to stand out and win the matter for market leadership.
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Change and Realignment
Market leadership can be gained in more than one of the segments but some other are not as participatory in leadership.
The main changes to be done will include increases in the scope and coverage of the specific products, improvement of quality of both service and product and increase in convenience of the products.
The changes in the subsystems will affect the subsystems by increasing returns, increasing product and geographical scope and finally increase in the quality of the service and product delivered (Benn et al., 2014).
The changes align with the whole system of the organization through the conformity to the goals and objectives of the company in general.
The main aspects of change will be based on the improvement of scope and quality of the products and services. They will also conform to the goal statement of the company for the while business. They will not only lead to improvement of quality but also attainment of stand out market leadership in the specific products and services. The change is aimed at attaining a given market share that will lead to the organization a whole gaining market leadership.
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Stakeholder Satisfaction
The main stakeholder in question here are the customers, enterprises and shareholders.
Customers happen to be that main point of focus for the organization with its aim being to provide an intermediary between sellers and buyers.
The proposed change aspects will lead to the increase in the services and products available to the customers in terms of quality and scope.
Geographical coverage will increase accessibility of amazon services.
The changes will enhance the number of products especially fresh products and their quality as they are available to the customers (Goetsch & Davis, 2014).
The Amazonprime will also enhance the services available for the customers on subscription terms hence increased satisfaction.
The proposed changes will make the products more available to the customers at higher qualities. An increase in the access to the products through the geographical coverage increase. Customer satisfaction is at the brim of the organization which makes it the main activity for the turn of events in question. Subscription services will enable customers access services and products at sampler payment rates and conditions.
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Satisfaction of Sellers and Enterprises
Amazon deals with sellers and third party sellers
The changes will enhance marketing opportunities for the sellers through development of promotional packages in the Amazonprime subsystem.
The increase in geographical scope will also increase market access by the sellers to selling enterprises.
The increase in the scope of the Amazonfresh will broaden the need for garden and home products for such sellers.
Individual sellers as well as enterprises marketing their products on Amazon will get more opportunities to market and advertise their products further on the site (Benn et al., 2014).
The changes will increase the scope of products required on the site. They will therefore lead to an increase in the products sold by the sellers and selling enterprises which in turn increases their sales and therefore their returns. Promotions conducted by other systems if the change implemented will enable enterprises promote their product via the programs.
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Satisfaction of the Shareholders
Stakeholders of Amazon will benefit from the increase in sales from the changes in the subsystems.
The changes will necessitate the increase in overall sales by the company.
Revenue from the sales will facilitate benefits for the stakeholders through the trickle down effects.
The value of shares will increase once the company gains market leadership hence direct benefit to the shareholders (Goetsch & Davis, 2014).
Shareholders gain from any business through dividends and the value of share and stock markets. If the changes are implemented successfully, the company will gain market leadership and therefore a direct effect on the shares which affect the benefits for the shareholders.
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Human Resources
To enable the changes and maintain their quality, Amazon will need the right teams of human resources.
They will need to attract and develop a work force that will enable the changes and maintain the changes so as to accrue the best benefit for the company.
Innovativeness and teamwork as necessitated by the company will be the leaders of the program.
The changes could be good but the party that will implement and necessitate them is the determinant of the functionality and importance.
Therefore, human resource planning, training and development and compensation schemes will spearhead the change process and it retaining.
The most significant human resources activities to enable the changes will include comprehensive human resource planning, elaborate training and development and compensation. They will lead the process of acquiring and developing the right teams for the job.
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Human Resource Planning
The attainment of the changes will be based on the human resources policy that will be used in the attracting of the right individuals.
Human resource planning is responsible for the formulation of policies necessary for the relevant publicizing, recruitment and selection processes.
Planning also sets the standards of the requirements for the human resource section of the organization concerning the same.
Planning will also determine the processes of recruitment and selection while incorporating diversity and equality.
As appropriately as possible, Amazon should develop a human resource policy that makes it possible to attract and maintain a human resource quality.
They should plan for integration of human resources and the development of teams in such a way that each department works with the other to facilitate the success of the whole organization together (Fee, 2014).
Human resource planning is the umbrella of all human resources processes and activities. For the organization to attract the fittest resources, they should consider the most elaborate planning process in which they will have to make considerations for all the requirements for their staff. The planning process will be made elaborate by the formulation of policies the govern human resource every step of the way.
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Training and Development
After selection is done, the employees will require to be taken through the process of training.
Training begins from orientation upon enter so as to increase familiarity with duties and responsibilities.
Training can be done on the job or off the job depending of the policy set from the Human Resource planning processes.
During performance, refresher training and other additional development activities will be done to maintain high value of the output of the employees in question (Fee, 2014).
The policy on training developed from the planning exercise will be employed at this stage. That means that training will be a continuous process beginning from entry level all the way to the end of the duration. Training needs will be determined by the changes to be made and the number of staff as stipulated by the policy. On the job training and refresher training would be a constant function in the organization to uphold the changes.
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Illustration of the training process
Compensation and Benefits
As the human resources processes, the events move towards maturity. At this stage, the maintenance of the human resources in the key objective.
As planned from the planning process and established in the policy, Amazon should maintain a compensation scheme that allows its employees to be motivated by their benefits.
They can create a scheme that appreciates and upholds the contribution of each member while motivating active contribution.
For the suitable to be effectively utilized, it should be at all times be motivated (Fee, 2014).
Motivation will not only be restricted to benefits but is open to welfare, development opportunities and labor relation management.
To attain the aim of maintaining the change and its value, employee motivation should be at the forefront of the organization. Attractive compensation and benefits schemes should to the trick in conjunction with the other employee retention and motivation tactics. Market leaders should also be leaders in handling their employees.
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References
Linden, G., Smith, B., & York, J. (2003). Amazon. com recommendations: Item-to-item collaborative filtering. IEEE Internet computing, 7(1), 76-80.
Benn, S., Dunphy, D., & Griffiths, A. (2014). Organizational change for corporate sustainability. Routledge.
Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper Saddle River, NJ: pearson.
Fee, M. C. (2014). Human resources management.