ANSWER QUESTION

Your client presentation should be about 20 minutes long, and should be beautifully designed and well rehearsed. All group members must participate in the presentation. Pay careful attention to creating consistent, easy-to-understand visual displays of your data both in the presentation and in your final report.

Note: The required elements for this project may change over the course of the semester, subject to data availability and the requirements of our clients.

Your client presentation must contain:

· An overview of the presentation (one slide)

· Definitions for every metric you use (i.e., “For the Facebook analysis, engagement was measured as the total number of shares, comments and reactions per post”). These can either be on the slide or communicated verbally.

· A summary of the client’s communication objectives for social media and for their website

· Audience analysis for all relevant communication channels (Twitter, FB, web, etc)

a. What you learned from secondary research about their target audiences

b. What you learned about their audiences from platform data (Twitter, FB, web)

c. Where possible, identification of key influencers for their topic and in their existing audiences

· Social engagement analysis for at least Facebook and Twitter

a. Summary of their KPIs (you define the KPIs, based on their objectives), and charts of KPIs over time

b. Information about which posts received the most engagement as well as a typology of coded posts: what kind of posts received the most engagement

c. Recommendations for paid social (including estimated costs and expected benefits)

· Web analytics report

a. Detailed analysis of which parts of the website are most effective

b. Detailed analysis of traffic sources, including traffic from search and from social

c. Identify and describe at least three important visitor segments

d. A dashboard the client can use going forward (provide screenshot in slides, create actual dashboard in Google Analytics

· Competitive analysis

a. A comparison of the client’s social and web KPIs with at least three relevant competitors

· Recommendations

a. Summarize. Tell your client what she has learned from this research

b. Offer recommendations for future communication planning based on this research

c. Recommend any follow-up research that you think is necessary to explain surprises you found or to learn more about findings from this project.