summary and action plan

Part 1)

Sociocultural Environment

1. Executive Summary                                                

(After completing the research for this section, prepare a one-to-two-page summary of

the major points. The purpose of an executive summary is to give the reader a brief

glance at the critical points of your report. Those aspects of the culture a reader should

know to do business in the country but would not be expected to know or would find

different based on his or her SRC (self-referencing criteria) should be included in this

summary).                         

2. Brief Discussion of the Country's Relevant History

3. Key Dimensions for Assessing Sociocultural Environment

(Each of the following dimensions represents a category of socio-cultural elements that

may have potential impact on an industry/market -- and hence a company’s strategic

decision making.   A relatively exhaustive list of the relevant socio-cultural elements

should be identified for each of these categories.  A weighting scheme should also be

developed to indicate the relative importance of each of these relevant sociocultural

elements identified in each category based on the type of product/company/industry as

well as the type of business plan/project involved.)

Verbal and Non-Verbal Communications (SC1)

Chinese, the traditional language of the Han nationality, is one of the common languages of China and one of the international common languages. Chinese is an isolated language with three to fifteen tones. Chinese character system Chinese characters are an ideogram, both ideographic and phonological. Chinese includes both spoken and written parts. The most common is Mandarin, which is the official dialect of China, and is the language taught in almost all Chinese schools and used on TV and in the media. Cantonese is the second-most common dialect.

The Chinese regard the gaze that they are staring at themselves as a bad intention or an obvious challenge. Even in conversations, they should avoid direct eye contact, otherwise they will be considered rude, disrespectful, coercive, etc. On the contrary, the United States requires that there must be eye contact in the conversation, and encourage children to face each other in greetings and conversations, otherwise it is nervous, awkward, indifferent or weak. The American experience is "Never trust a person who can’t look you in the eyes.”

Education (SC2)

Chinese education began in Chinese classical works, not religious organizations. In order to thoroughly reform the old school education and develop China's education, the Central Committee of the Communist Party of China issued instructions to learn the advanced experience of Soviet education and to adjust the faculty of higher education. According to the "Compulsory Education Law of the People's Republic of China", the People's Republic of China implements nine-year compulsory education from elementary school to junior high school. Legally speaking, during the nine-year compulsory education period, students’ tuition and fees are free. In fact, many schools in the city that offer nine-year compulsory education still charge students for other items besides tuition and fees during their school days.

Social Structure and Social Interactions (SC3)

The"olive-type" social structure, as the name suggests, is like an olive.It shows that the extremely rich and poor "two poles" in the social stratum structure are small and the middle class is quite large. It has also been called "spindle-type society" by some scholars.

Religion and Faith (SC4)

Chinese religion refers to China's current religious pattern and related culture.It is based on the six major religions of Taoism, Buddhism, Islam, Catholicism, Christianity (Protestantism) and Confucianism, and has a basic pattern of a few other religions and a variety of folk beliefs. Like many countries in the world, China implements the principle of separation of religion and education. In national education, students are not taught religiously. Some institutions of higher learning and research institutions carry out teaching and research in religious studies. In the religious colleges run by various religious organizations, religious professional education is carried out according to the needs of each religion. The normal academic activities carried out by religious faculty and staff, and all normal religious activities carried out in the religious activities and in the religious homes themselves are carried out by religious organizations and believers, protected by law, and no one may interfere.

Attitudes and Values (SC5)

The core values of socialism are the core of the socialist core value system, embody the fundamental nature and basic characteristics of the socialist core value system, reflect the rich connotation and practical requirements of the socialist core value system, and are the highly concise and concentrated socialist core value system. Expression. The 18th National Congress of the Communist Party of China advocates prosperity, democracy, civilization, harmony and advocates freedom. Equality, justice, the rule of law, advocating patriotism, dedication, integrity, friendliness, and actively nurture and practice the core values of socialism.

Manners and Customs (SC6)

China's ceremonial culture not only has a huge impact on the Chinese nation, but also has a profound impact on the world. In ancient China, there were five rituals. The rituals were Ji Li, the marriage was a gift, the guests were a ritual, the military was a military ritual, and the funeral was buried. The folklore community believes that etiquette includes four kinds of life etiquettes: birth, crown, marriage, and mourning. In fact, etiquette can be divided into two major categories of politics and life. The political categories include sacrifices to the heavens, sacrifices, and sacrifices of the ancestral temples, sacrificial priests, drinking wines, respecting rites, military ceremonies, etc. Life classes include Wuyi, Gaochunzhi, Puyi, Birth Ceremony, Crown Ceremony, Food Etiquette, Gift Etiquette, etc. Chinese etiquette plays a role of "quasi-law" in Chinese culture. Chinese etiquette permeates the bits and pieces of people's daily lives. Etiquette on the table, hospitality, visits, etc. Now promote "eight rituals and four instruments". China's ceremonial culture has a profound influence on people because of its peaceful and positive characteristics.

Aesthetics and Taste (SC7)

In the era of aesthetic capitalism, taste became the driving force for capitalism to overcome various crises and reach unrestricted development. At the heart of the question of taste is its attempt to generalize a historical, accidental concept and value. The competition of taste is the competition for visibility and the creation and dissemination of new visual experience. It is related to: what kind of culture, what kind of visual experience, and what kind of taste will dominate in the global competition. Taste is related to a “common sense” and is also a controversy. Chinese aesthetics should be appropriately turned to consciously focus on and intervene in this taste competition.

Political Life (SC8)

Defining the role of political life and learning political knowledge. Learning political life helps us to master the basic views of Marxism, improve our ability to distinguish between right and wrong, and adhere to the correct political direction. It helps us to look at the world, keep abreast of the pulse of the times, and broaden our horizons towards modernization, the world, and the future. Help us to establish the concept of the state that "the interests of the motherland are above all else" and to the national events,

Consciously obeying and safeguarding national interests; helping us to enhance citizenship and establish the socialist rule of the people, the law of freedom, equality, fairness and justice; help us improve our political quality and enhance our ability to participate in political life.Citizens should participate in political life in an orderly manner. The difference between orderly and disorderly political participation is whether to follow laws, rules, procedures, participate in democratic elections, democratic decision-making, democratic management, democratic supervision, whether to exercise political rights according to law, to fulfill political obligations, and whether to correctly handle rights and The relationship of obligations. The criteria for orderly and disorderly political participation are laws and rules.

Material Life and Leisure (SC9)

It can be seen from the phenomenon of “overwork death” that the value of leisure time is decreasing. Of course, many people work overtime because of the boss’s coercion. But it is undeniable that the leisure value of the whole society over time is becoming more and more optimistic. In contrast, people are paying more and more attention to the possession of materials, and they are increasingly at the expense of leisure time. Working overtime, the picture is to make more money and achieve a higher material living standard. It can be said that to a certain extent, Chinese society is repeating the materialist trajectory that the western consumer society has experienced.

Mental Process (SC10)

Focusing on overall unification is one of the most striking features of traditional Chinese thinking. Starting from the overall principle, it emphasizes the interrelationship and overall function of things in order to achieve the harmonious unity of heaven, earth, people and things, that is, to pay attention to the "harmony between man and nature" and "harmony between man and nature", but not to pay attention to things. Internal structure. This way of thinking regards heaven and humanity, nature and personnel as an organic whole, enabling people to turn down everything, to join the heavens and the earth, and to use their own behavior to make a destiny, which will enable people to grasp the whole situation as a whole. object. This unique way of thinking is of great significance for maintaining the ecological balance of mankind and promoting the coordination and stability of society.

The second part of the term project is for practicing a selected set of strategic decision makings. In particular, your team needs to make (and justify) the following sets strategic decisions for marketing skincare products to the target country based on the information and assessments from the previous part of the term project. If the company/brand of the skincare products chosen by your team has already entered the target country that you have selected, your team should make your own independent strategic decisions (i.e., independent from the company’s actual decisions) for the term project. If feasible, a comparison between your decisions and the company’s actual decisions in the target country (as an appendix item) is highly recommended. If, on the other hand, the company/brand of your choice is a new one, while extensive research on similar companies/brands is necessary, some logical assumptions about the new company/brand can be made so that you can do this part of the term project. In either case, please make sure to both explain and justify your decisions.

Generic competitive strategy [read Topic 6]