APA marketing plan

MCOM

2

14

/ SCHORR…PAPE

R 1

TOPIC:

Advertising the College of your Choice to Incoming Undergraduates

1.

Pick a college…any college. One you attended (or Towson) or one you always wanted

to go to.

2.

Using the text,

plus at least two other sources

create an advertising plan covering the

following elements: targeting, communication, account planning, IMC (as explained in

class and supported by the book) and creating ads.

3.

In addition

a.

What

“one word” describes your

college

?

b.

Why did you choose this word and what support do you have?

Paper details

·

8

full

pages

minimum

·

12 point type, double spaced, appropriate margins

·

APA Format

-

cover page required (does not count as part of 8 pages). Abstract not

requ

ired

·

Use photographs,

illustrations, charts encouraged but is not part of the 8 pages

·

You must have at least ten citations

from a total of at least 3 sources

·

Consult the syllabus for policies regarding papers (review of drafts, submission of work,

etc.

)

Submissions

·

Papers must be received in my email box by 11:59 pm on

March

23

r

d.

It will be based on

the timestamp received. Papers should be sent as an attachmen

t to

gschorr@towson.edu

·

Late papers may be submitted by 11:59 pm on

March

30

th

but due to an automatic 15

point deduction

·

No papers will be received after 11:59 pm on

March

30

th

for any reason and will receive

the score of “0” (zero). There will be no ex

ceptions

Review of outlines, drafts, etc.

·

If you have questions about the

paper,

please ask at the beginning of class. You can

always email or text me if a quick question arises.

·

I will review outlines, portions of papers, drafts only during office hours

·

I

strongly encourage you to submit drafts in advance

MCOM 214/ SCHORR…PAPER 1

TOPIC: Advertising the College of your Choice to Incoming Undergraduates

1. Pick a college…any college. One you attended (or Towson) or one you always wanted

to go to.

2. Using the text, plus at least two other sources create an advertising plan covering the

following elements: targeting, communication, account planning, IMC (as explained in

class and supported by the book) and creating ads.

3. In addition

a. What “one word” describes your college?

b. Why did you choose this word and what support do you have?

Paper details

 8 full pages minimum

 12 point type, double spaced, appropriate margins

 APA Format - cover page required (does not count as part of 8 pages). Abstract not

required

 Use photographs, illustrations, charts encouraged but is not part of the 8 pages

 You must have at least ten citations from a total of at least 3 sources

 Consult the syllabus for policies regarding papers (review of drafts, submission of work,

etc.)

Submissions

 Papers must be received in my email box by 11:59 pm on March 23

rd.

It will be based on

the timestamp received. Papers should be sent as an attachment to

gschorr@towson.edu

 Late papers may be submitted by 11:59 pm on March 30

th

but due to an automatic 15

point deduction

 No papers will be received after 11:59 pm on March 30

th

for any reason and will receive

the score of “0” (zero). There will be no exceptions

Review of outlines, drafts, etc.

 If you have questions about the paper, please ask at the beginning of class. You can

always email or text me if a quick question arises.

 I will review outlines, portions of papers, drafts only during office hours

 I strongly encourage you to submit drafts in advance