Hot dog in Switzerland- Sooeys Dogs
The trend of fast food has been changed in the past few decades as the preferences of people with the passage of time have been changed. Due to the incorporation of different food items have brought revolution, where people prefer to try these new products to change their taste. This trend has also witnessed in Switzerland where people prefer hot dogs instead of burgers due to their availability in vide verity of taste and products. These hot dogs have brought significant change in the demand for people as more people are a switch towards hot dogs.
1. PRODUCT CONCEPT:
The physical attributes of the hot dogs make them desirable because they are available in multiple foams. Hot dogs are made up of minced meat that is served with Bun. The bun can be puff pastry, naan, mini baguette, sesame roll or a corn tortilla. The meat can be franks, coneys, beef, turkey or pork. It is topped up with delicious sausages that can be sliced dill picks, sliced jalapenos, green papaya salad (KatieLittle, 2015). Furthermore, its taste is enhanced with mustard and traditional yellow homemade sauce. There are multiple options that can be used according to one’s taste.
Hot dogs become the first preference of customer due to its delicious toping that is available in different foams according to the specialty of the restaurant. The benefits of customers are greater in using hot dogs because they can easily use them. There is no need to fry them. By simply putting it in bread and pour some sauce the meal is ready to eat. The hot dogs that are offered by my company with the name of SOOEY DOGS are different from others because these hot dogs are prepared according to the choice of customers with the special made homemade sauces that add unique taste into it.
The competitive advantage that the company is that, we are preparing our hot dogs rather than buying from market ready to eat hot dogs. Therefore, our hot dogs are unique in taste. Due to in intense competition in Switzerland hot dog market. It is essential to made own hot dogs that give customers a unique experience of eating (mainesfood.net, 2014). From the geographic analysis, the people who consume more hot dogs are related to age group of 15 to 35. These people prefer more because of their taste preference as these young people prefer to go with changing trends.
Hot dogs have become a cultural trend in Switzerland because almost every small restaurant, fast food chain and even small bakery are offering the verity of dishes of hot dogs. It becomes the favorite meal of people in festivals that increase its sale. According to the survey, the hot dog market starts from US 64.7 billion, and it is estimated that it will reach to US 80.4 billion by 2021. There is immense growth in this sector as it. (Krall, 2017). For the setup of hotdogs in Switzerland, there is no legal obligation that a businessman must face the growth of this industry instead promote economic stability in the country. The wide spread acceptability and high demand from the side of customers promote this product and make this business profitable.
2. PRODUCT LIFECYCLE
As far as the analysis of the business from the concept of product life cycle. It is analyzed that this product is at the growth stage that is rapidly moving towards the maturity stage. There are many political, cultural and technological factors that promote the growth of this industry. When this hot dog industry set up than it like to takes place a small place where less number of people like it but with the period of five to six years there is huge demand of product that made this hot god in a full industry where different plants are set for its preparation and there are millions of hot dogs that are prepared in these plants. The demand of hot dogs is not from the side of restaurants and fast food chains, but bakeries are also demanding them in huge numbers (transparencymarketresearch.com, 2015).
Image result for product life cycle
With the advancement in technology, new technology for the preparation of hot dogs have been introduced that makes this process speedy so that ever-increasing demands of the hot dogs will be met. Hot dogs become the part of the culture where people used them at homes as well for the preparation of different dishes. It also has become a popular breakfast for the people as well due to less preparation time. The political factor has badly affected the hotdog industry because of the price issues (transparencymarketresearch.com, 2015). The Swiss socialist party (SP) along with youth faction they debated that sale of processed hot dogs at school must be banned only organic hot dogs must be allowed. But the price of these hot dogs is greater. Hence, it is analyzed that political factor creates hurdles in the growth of hot dog’s industry.
3. TARGET MARKET
The success of the hot dog business is based on carefully analyzing the market regarding geographic location, media habits and behavior patterns along with the lifestyle of people. These factors are discussed below:
The geographical location for food market has changed daily. It is essential to target all those crowd areas where the turnover of people is high. Furthermore, try to prefer to open it near the shopping malls and offices so that huge number of people might visit it.
The use of mass media is the best way for the promotion of hot dog business. For this purpose, social media sites would be of great use. That will help in generating more customers.
According to consumer behavior of the people and analyzing their preferences of food will help in starting this business. By analyzing the reports of food patterns and food preferences of people. One can decide the potential in this business (Clinch, 2016).
The lifestyle, also matters a lot, mostly this kind of food are preferring by those people who have not enough time to make food. They try to avail ready to eat things. These people include students and job holders who have no ample time for meal preparation.
Summarizing the analysis of hot dogs in Switzerland. It is analyzed that, this business in going to be profitable for the Sooey Dogs because of its location where maximum people access it and the unique taste that is different from other hot dogs. As we prepare organic hot dogs, therefore, less political hurdles will be faced by the company that will pave the path to success for this business.
References
Clinch, M. (2016, 01 01). Hot Dog Festival Zurich. Retrieved from newinzurich.com: https://newinzurich.com/news/hot-dog-festival-zurich/
KatieLittle. (2015, 06 12). Just top it with a hot dog? One surprising new trend . Retrieved from cnbc.com: https://www.cnbc.com/2015/06/12/just-top-it-with-a-hot-dog-one-surprising-new-trend.html
Krall, H. (2017, 02 1). The Best Hot Dogs From Each of the 50 States. Retrieved from firstwefeast.com: https://firstwefeast.com/features/the-best-hot-dog-from-every-state/hawaii-hula-dog
mainesfood.net. (2014, 05 29). THE HOT DOG IS HOTTER THAN EVER. Retrieved from mainesfood.net: https://www.mainesfood.net/the-hot-dog-is-hotter-than-ever/
transparencymarketresearch.com. (2015, 02 01). Hot Dogs and Sausages Market: Snapshot. Retrieved from transparencymarketresearch.com: https://www.transparencymarketresearch.com/hot-dogs-sausages-market.html
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