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The name of the company that will be described in this paper is Sooey Dogs, a company dealing in the preparation and sale of hotdogs via a portable hotdog cart model. The main product of the venture is hotdogs, which will be prepared on demand. The hotdogs offered will be of different types, or flavors, to increase the choice for the consumer. Additionally, other edible products such as soft drinks, lemonade, potato chips, and various confectionary will be on offer. Sooey Dogs, a Texas-based hot dog Company, that sells Sabrett hot dogs shipped in from New York with Sabretts famous Red Onion Sauce and homemade chili created by “Shrimp and Stuff Restaurant” has seen the need to expand into the Swiss market. The Sooey Dogs company has only three employees and a revenue of less than $55k every year. Be that as it may, the company is seeking to enter into the new market through a joint venture and licensing approach by linking up with the renowned and phenomenon artist Pat Murry. As such, it will substantially easy to conduct business in the Swiss market. However, important to note are the vehement disparities that exist between the two nations. As such, the Sooey Dogs Company will send a representative to learn all there is regarding the dissimilarities between the two cultures. Upon such identification, the company will note that the Swiss citizens have, among other attributes, immense appreciation for quality over and above other virtues. Considering the above, the company will make the necessary arrangements to adapt to the new market seamlessly.

The company’s mission statement is: Create a friendly atmosphere while serving good pure beef hotdogs and fixings at a down home price with swift and efficient service. Forging a relationship with the community and visitors to the community. The company’s vision is to become one of the leading providers of quick hot dog’s services within Switzerland by approaching excellent food service in an unconventional manner.

One of the major strengths of the company is its unconventional model which entails use of hotdog carts spread across various cantons and other prescribe tourist spots. The food cart has proved quite an attractive feature to most modern clients due to its budget friendly features and unusual food concept. The unusual aspect comes about since typical restaurants and food vendors operate from fixed, permanent site, featuring ample space for clients to sit and eat. The mobility aspect of food carts counts as another strength of the business – if a location proves unfavorable, one can easily move to a different part of the same town. Another strength of this company is the quality of the food offerings whereby the unique taste of the different types of hotdogs available will only draw customers back to the business. One weakness of the business is that it may be slow to pick up initially due to skepticism about the quality of food offered. People are not too quick to trust food that has been prepared on the street. The reason I chose Switzerland to launch the business is due to the level of economic development and infrastructure. Switzerland is one of the countries with the highest GDP rates per capita, ranked within the top 20, and is further rated among the top ten happiest countries in the world (Harris, 2018). Additionally, according to a current study by transparency market research, the sausage and hot dog market are approximated to be worth roughly US$80.4 Billion by 2021 (Research, 2016, August 08). Considering the above knowledge, it is prudent to note that U.S. Hotdog Company. “Notably, the company will face stiff international competition from the already established brands including the Swiss Hot Dog Company and may have mild initial troubles while coping with the entirely new cultures that take precedence in the Swiss market. It is this understanding that the company will make well-informed inferences towards the successful establishment in the Swiss market. As part of the recommendations, the Angel Dog Company should maintain high-quality products to enable it to fetch a substantial market size in the Swiss market. Secondly, the angel hot dog company should aim to employ some Swiss citizens in the expansion criteria.

Because of such favorable economic and social conditions, consumers in Switzerland are more likely than people from most countries to spend money. This is caused by a higher disposable income, as well as more satisfaction with life leading to less restraint when indulging.

Therefore, a business in Switzerland is more likely to succeed due to the economic and social stability.

References Harris, B. (2018, Marjh 16). These are the happiest countries in the world. Retrieved from World Economic Forum: https://www.weforum.org/agenda/2018/03/these-are-the-happiest-countries-in-the-world/ Research, T. M. (2016, August 08). Hot Dogs and Sausages Market is Estimated to be Worth US$80.4 Billion by 2021; Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2021. Retrieved August 14, 2017, from http://www.prnewswire.com/news-releases/hot-dogs-and-sausages-market-is-estimated-to-be-worth-us804-billion-by-2021-global-industry-analysis-size-share-growth-trends-and-forecast-2021-589449401.html Angel,D. (2017,September,09) Penetrating the Swiss Market, Grantham University