Written Assignment - Global Value Chain Management

Nielson, Bo, Pedersen, Torban, and Pyndt, Jacob (2008), ECCO A/S - Global Value Chain Management, Harvard Business Review

Link to article

Based on the information you read in the linked case and other sources, write a 1-2 page paper that addresses the following:

• What are the primary challenges when managing chains that have units in different countries/regions?
• Are there particular strategies that management can use to ensure standardization of operations and policies for all units? Explain.