Week 6 Assignment

Marketing Strategy and Implementation

Continue with the case study you chose in Week 2.

Write an analysis paper on your chose case study (See Week 2) where you consider the Marketing Implementation Strategy and the Evaluation and Control sections for your chosen case study.

Consider these elements as you write your paper:

Marketing Implementation

• Structural Issues
• Tactical Marketing Activities (Include the table in your Marketing Plan Worksheets)

Evaluation and Control

• Formal Controls
• Informal Controls
• Implementation Schedule and Timeline

The requirements below must be met for your paper to be accepted and graded:

• Write between 500 – 750 words (approximately 2 – 3 pages) using Microsoft Word in APA style, see example below.
• Use font size 12 and 1” margins.
• Include cover page and reference page.
• At least 80% of your paper must be original content/writing.
• No more than 20% of your content/information may come from references.
• Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
• Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.

References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.