week 3 Assignment 1 508

 1. Identify and explain where the Alikay product is in its life cycle and compose 3 questions that Rochelle should pose to her team, relative to the life cycle stage.

Points Range: 0 (0%) - 11.38 (10.35%)

Does not accurately identify the product life cycle stage and/or does not explain rational logically; does not cite supporting information. Does not include questions or includes questions that do not reflect course materials. Demonstrates inadequate understanding of stages of product life cycle.

Points Range: 11.55 (10.5%) - 13.04 (11.85%)

Accurately identifies the product life cycle stage.  Explains rationale logically but not completely; does not cite sufficient supporting information.  OR  Does not accurately identify the product life cycle stage.  Explains rationale logically; cites adequate supporting information.  Includes 3 questions that showed adequate understanding of relevant life cycle phase.  Demonstrates adequate understanding of the stages of product life cycle.

Points Range: 13.2 (12%) - 14.68 (13.35%)

Accurately identifies the product life cycle stage.  

 Explains rationale logically; cites some adequate supporting

 information from the course.   Includes 3 questions that

 showed good understanding of relevant life cycle phase. 

 Demonstrates good understanding of stages of product life

 cycle.

Points Range: 14.85 (13.5%) - 16.5 (15%)

Accurately identifies the current product life cycle stage. Explains rationale thoughtfully and thoroughly; cites complete supporting information from the course and may supplement with outside research. Demonstrates excellent understanding of stages of product life cycle.

BUS508-A1-2
2. Describe how Alikay can improve their product or why they should consider replacing it. Support your answer.

Points Range: 0 (0%) - 11.38 (10.35%)

Does not or minimally describes improvements; does not support recommendation. Demonstrates inadequate understanding of product report and its uses.

Points Range: 11.55 (10.5%) - 13.04 (11.85%)

Partially describes improvements or reasons to replace product; partially supports answer with information from product report and/or course material.  Demonstrates adequate understanding of product report and its uses.

Points Range: 13.2 (12%) - 14.68 (13.35%)

Satisfactorily describes improvements or reasons to replace

 product; fully supports answer with information from product

 report and/or course material.   Demonstrates good 

understanding of product report and its uses.

Points Range: 14.85 (13.5%) - 16.5 (15%)

Thoroughly describes improvements or reasons to replace product; clearly and fully supports answer with information from product report and course material and may supplement with outside research or ideas.   Demonstrates excellent understanding of product report and its uses.

BUS508-A1-3
3. Recommend one of the three replacement options. Explain your answer and identify which type of innovation it is.

Points Range: 0 (0%) - 11.38 (10.35%)

Does not make recommendation or does not support answer with information from the course; does not accurately identify innovation type.  Demonstrates inadequate understanding of innovation.

Points Range: 11.55 (10.5%) - 13.04 (11.85%)

Makes recommendation; minimally supports answer with information from course and product report; accurately identifies innovation type.  Demonstrates adequate understanding of innovation.

Points Range: 13.2 (12%) - 14.68 (13.35%)

Makes recommendation; adequately supports answer with

 information from course and product report; accurately

identifies innovation type.  Demonstrates good understanding

 of innovation.

Points Range: 14.85 (13.5%) - 16.5 (15%)

Makes recommendation; fully supports answer with information from course and product report and may supplement with outside research or ideas; accurately identifies innovation type.  Demonstrates excellent understanding of innovation.

BUS508-A1-4
4. Explain what types of production methods would be appropriate for both the Moisturizing Black Soap Shampoo and the “limited time trial” product. Support your answers.

Points Range: 0 (0%) - 11.38 (10.35%)

Does not identify production methods and/or does not support answer.  Demonstrates inadequate understanding of production methods.

Points Range: 11.55 (10.5%) - 13.04 (11.85%)

Identifies production method; minimally supports answer with information from the product report and course material. Demonstrates adequate understanding of production methods.

Points Range: 13.2 (12%) - 14.68 (13.35%)

Identifies production method; adequately supports answer with

 information from the product report and course material.

Demonstrates good understanding of production methods.

Points Range: 14.85 (13.5%) - 16.5 (15%)

Identifies production method; fully supports answer with information from the product report and course materials and may supplement with outside research or ideas. Demonstrates excellent understanding of production methods.

BUS508-A1-5
5. Describe a product that you believe is in a mature life cycle phase and what could be done to move it to a growth phase.

Points Range: 0 (0%) - 22.77 (20.7%)

Does not accurately identify product and/or does not explain rationale or strategy for change.  Demonstrates inadequate understanding of life cycle phases.

Points Range: 23.1 (21%) - 26.07 (23.7%)

Accurately identifies product; provides acceptable rationale and some support from course material.   Demonstrates adequate understanding of life cycle phases.

Points Range: 26.4 (24%) - 29.37 (26.7%)

Accurately identifies product; provides logical rationale and

 cited support from course material.  Demonstrates good

 understanding of life cycle phases.

Points Range: 29.7 (27%) - 33 (30%)

Accurately identifies product; provides thorough, logical rationale and complete support from course material and perhaps also outside research or ideas.  Demonstrates excellent understanding of life cycle phases.

BUS508-A1-6
6. Write in a professional manner using correct grammar and spelling and appropriate citations.

Points Range: 0 (0%) - 7.59 (6.9%)

Writing does not meet minimal standards.   Tone is not professional.   Lacking in logic, clarity, and/or consistent formatting. Contains many spelling and/or grammatical errors. Does not include citations or they do not allow the reader to locate the source.

Points Range: 7.7 (7%) - 8.69 (7.9%)

Writing is satisfactory.   Professional tone is developing.   Shows moderate logic, clarity, and/or consistent formatting.   May contain more than 2-4 spelling and/or grammatical errors. Includes citations but they may be inconsistently formatted or they do not easily allow the reader to locate the source.

Points Range: 8.8 (8%) - 9.79 (8.9%)

Writing is mostly good. Tone is professional. Shows logic, clarity,

 and consistent formatting. May contain few or no spelling

 and/or grammatical errors. Includes citations that allow the

 reader to locate the source.

Points Range: 9.9 (9%) - 11 (10%)

Writing is excellent. Tone is professional and sophisticated. Shows logic, clarity, and consistent formatting. Contains no spelling or grammatical errors and work is cited consistently so that the reader can locate the work cited