Week 2 Discussion Posts

Due 02/25/2016 by 8:30 pm ESt.  Each post must be 250 words minimum with references cited.

• Segmentation Strategies
   
  What is a segmentation strategy and what is its relevance to an organization? Discuss at least two segmentation strategies and how marketing professionals use research to profile and identify variables for identifying specific population segments. Respond to at least two of your classmates’ postings. 
   
• Positioning and Branding 
   
  What is positioning? What is branding? Assess positioning and branding strategies; recommend a specific strategy for an organization’s desired outcome. Respond to at least two of your classmates’ postings.