week 2 discusion

Many feel it is not a matter of "if" a company will go international, but really "when". Critical to this is appreciating the diversity of cultures and avoiding tendencies to becoming ethnocentric, or judging/evaluating other cultures based on your own.

After reviewing this PowerPoint presentation entitled "American Cultural Values", which critically examines how other cultures view America's culture. Critique the presentation and reflect on your feelings on ethnocentricism.