Week 2 Assignment

Due by 02/28/2016 by 8:30 pm EST with references cited.

Final Marketing Plan Section II: Situational Analysis

Submit the next section of the Final Marketing Plan, Situational Analysis (Section II D & E of the Marketing Plan Outline). The analysis should be completed on the same company chosen from Week 1.

D. The Company

1. Mission
2. Product/Service Offering
3. Positioning
4. SWOTT Summary:
       a) Strengths
       b) Weaknesses
       c) Threats
       d) Trends
5. Historical Results

E. Competition

1. Direct Competition
2. Indirect Competition

The assignment should be 2-3 double-spaced pages.

 

PLEASE NOTE THAT IF SELECTED THIS WILL BE AN ONGOING 5 WEEK PAPER WITH EACH WEEK BUILDING ON THE LAST, 2-3 PAGES AT A TIME.  Final week will incorporate all 4 prior weeks  for editing and review of feedback with additional section added on.