WEB DESIGN AND DEVELOPMENT

UNIT 1

Question 1

1.    Identify the primary responsibilities associated with each of the following Web design roles: content writer/editor, artist/graphic designer, Web page designer, Web programmer/database developer, and content manager.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Question 2

1.    Explain how the following e-commerce categories are similar and how they differ: business-to-consumer (B2C), business-to-business (B2B), and consumer-to-consumer (C2C).

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Question 3

1.    Identify the basic design principles that help Web pages deliver a powerful message and leave a distinct impression.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Question 4

1.    Explain the purpose of white space in design. How do you create it? Is it always white? Provide an example of a Web page that, in your opinion, uses white space effectively and provide an example of one that does not. Include the URLs and a brief discussion of each page in your answer.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

UNIT 2

Question 1

1.    Discuss different methods of user-based and user-controlled navigation. Define five common types of links used in a navigation system.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Question 2

1.    Describe the effect of page length and content placement on usability.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

UNIT 3**

UNIT 4

Question 1

1.    Selecting font type, style, color, and size are essential in designing a Web site. Even when a Web designer presents valuable information, meaningful multimedia or engaging interaction, if audiences have a difficult time reading it, the Web site will not be effective. Discuss the role of readability and availability when determining Web site fonts.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations

Question 2

1.    Adding audio and video to a Web page increases the communication channels available to audiences. Web designers can choose when to use audio and when to use video. Discuss the guidelines for creating and using audio and video for the Web.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

UNIT 5

Question 1

1.    What are the types of images and links you can use to develop a Web site? When you develop a Web site, what are the guidelines you use for links to create connections from one document to another on your Web site, or within a document?

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

UNIT 6**

UNIT 7

Question 1

1.    Explain how an affiliate program works as both an advertising program and a revenue generation program; give two real-world affiliate program examples.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Question 2

1.    Discuss at least three ways to get your Web site pages added to major search tool indexes. Provide examples.

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Here are the course assignments:

Course Description

Presents Web design principles and techniques coupled with practical experience in the design and creation of Web sites.

Includes coverage of the latest tools, trends, and issues relating to computers and technology.

Prerequisites

ITC 3001, Personal Computer Fundamentals, or department approval

Course Textbooks

Shelly, G. B., & Campbell, J. T. (2012). Web design: Introductory (4th ed.). Boston, MA: Course Technology.

Hoisington, C. L., & Minnick, J. L. (2013). Adobe® Dreamweaver® CS6: Complete. Boston, MA: Course Technology.

Course Learning Objectives

Upon completion of this course, students should be able to:

1. Identify the types and purposes of Web sites and the elements of a Web page.

2. Compose the phases of the Web development life cycle.

3. Demonstrate the use of common Web page formatting features.

4. Inspect linking and navigation and use various methods to implement appropriate links and navigation features.

5. Interpret compatibility and accessibility issues and possible solutions.

6. Construct Web design principles into the design and creation of a Web site.

7. Examine the use of current trends and tools in Web site design and development.

Credits

Upon completion of this course, the students will earn three (3) hours of college credit.

Course Structure

1. Unit Learning Objectives: Each unit contains Unit Learning Objectives that specify the measurable skills and knowledge students should gain upon completion of the unit.

2. Written Lectures: Each unit contains a Written Lecture, which discusses lesson material.

3. Reading Assignments: Each unit contains Reading Assignments from one or more chapters from the textbooks. Supplemental Readings and Chapter Presentations are provided in the unit study guides to aid students in their course of study.

4. Key Terms: Key Terms are intended to guide students in their course of study. Students should pay particular attention to Key Terms as they represent important concepts within the unit material and reading.

5. Learning Activities (Non-Graded): These non-graded Learning Activities are provided in each unit to aid students in their course of study.

6. Unit Assessments: This course contains five Unit Assessments, one to be completed at the end of Units I, II, IV, V, and VII. Assessments are composed of multiple-choice questions and/or written response questions.

7. Unit Assignments: Students are required to submit for grading Unit Assignments in each unit. Some units have multiple assignments due. Specific information and instructions regarding these assignments are provided below.

ITC 4310, Web Design

and Development

Course Syllabus

ITC 4310, Web Design and Development 2

8. Ask the Professor: This communication forum provides you with an opportunity to ask your professor general or

course content related questions.

9. Student Break Room: This communication forum allows for casual conversation with your classmates.

Course Project

This Project will follow the textbook, Web Design (4th ed.), and guide you to design a Web site using the skills you

acquire in this course. At the end of each chapter you will complete another step in the development process in Web

design.

Unit I Assignment

Complete the Case Study activities in Chapter 1 on pages 36-37 and write a paper with your proposal for a personal

Web site following the steps in the Chapter Assignment.

Complete the Case Study activities in Chapter 2 on pages 66-67 and develop a report addressing the issues listed in

the Chapter Assignment.

Create a single Word file or .zip file containing both assignments and submit for grading

Unit II Assignment

Complete the Case Study activities in Chapter 3 on page 96 and create a formal site plan following the steps in the

Chapter Assignment.

Complete the Case Study activities in Chapter 4 on page 125 and plan the design and navigation for your Web site

using the instructions in the Chapter Assignment.

Create a single Word file or .zip file containing both assignments and submit for grading.

Unit IV Assignment

Complete the Case Study activities in Chapter 5 on page 152 and create the text for your Web pages using theguidelines in the Chapter assignment.

Complete the Case Study activities in Chapter 6 on page 176 and begin to create your Web site following the steps in the Chapter Assignment. Create a single Word file or .zip file containing both assignments and submit for grading.

Unit VI Assignment

Review your Web page design submitted in Units I, II and IV and your final Web page submitted in Unit V. Based on the new knowledge you have gained in Units V and VI and in building your site, how would you change your design? Write a two- to four-page paper describing how you would change or enhance your site if you “knew then what you know now”. Be sure to include interaction with Spry Validation Text Field, Spry Collapsible Panel widget, and Adobe widgets in your new design. Include any relevant screen captures or diagrams. Justify your choices. Write a report on audio and video Web site design. Search the Internet to find at 5-10 Web pages that present audio or video on a Web page. Write a two- to four-page report, and describe how each Web page use audio and video to enhance users’ experiences. Be sure to include URLs in your report. What would you apply to audio and video in a Web

page, what would you not apply to audio and video in a Web page? Review code view of each one, and report which Web page uses HTML5 coding, and which one does not use HTML 5 coding. To review code view in Internet Explorer, click on View menu, and Source. If you use Google Chrome, go to top right of the page that shows “Customize and control Google Chrome” when you rollover. Then select Tools, and View Source. If you use Mozilla Firefox, but cannot see the menu bar,

click on Alt key on the keyboard. After that, click on Tools menu, then, Web Developer. After that, click on Page Source. Format your paper and report using APA style. Use your own words, and include citations and references as needed to avoid plagiarism.

Create a single Word file or .zip file containing both assignments and submit for grading.

ITC 4310, Web Design and Development 3

Unit VII Assignment

Complete the Study activities in Chapter 7 on page 203 and, if possible, publish your Web site then answer the

questions in the Chapter Assignment.

Create a single Word file or .zip file containing both assignments and submit for grading.

Dreamweaver Project

This project will follow the Adobe® Dreamweaver® CS6 textbook by copying the steps to replicate the Web Site featured in each chapter. You will need to use your favorite search engine to locate a link to a free trial version Of Adobe Dreamweaver CS6 that you can download to your computer. Use the following key words to locate a link: “Adobe Dreamweaver CS6 Free Trial.” Adobe no longer offers a free trial download on their site without signing up for the Adobe Creative Cloud. However, the textbook assignments will not function properly using the Creative Cloud version of the software. DO NOT download and install a trial version of Dreamweaver until you begin working on the Unit IIIassignment as a free trial will only last for a limited time, usually about 30 days. If you run out of time on the trialversion, you will need to purchase a subscription to the software in order to complete the remainingassignments.

Unit III Assignment

Complete the project demonstrated throughout Chapter 1 called “Small Business Incubator Web Site Plan.” The finished page should match the one on page DW 27 in Chapter 1 of the reading for this unit. You should save your work. Complete the project demonstrated throughout Chapter 2 called “Custom Template and Style Sheet.” The finished pages should match the ones on page DW 79 in Chapter 2 of the reading for this unit. Create Web page files and zip the files containing both assignments and submit for grading.

Unit V Assignment

Complete the project demonstrated throughout Chapter 3 called “Promotional Images.” The finished pages should match the six Web pages on page DW 141 in Chapter 3 of the reading for this unit. You will use these Web pages again for another assignment in this unit as well as Unit VI assignment. Complete the project demonstrated throughout Chapter 4 called “Formatted Tables and Forms.” The finished page should match the one on page DW 203, (c) “Table and form on Contact page” in Chapter 4 of the reading for this unit. Create Web page files and zip the files containing both assignments and submit for grading.

Research Papers

Unit VIII Assignment

The assignment in this unit involves using the cumulative knowledge of the course and research to form your answers. These exercises will help to enhance your knowledge and skills in Web design and development. Select two (2) topics of interest from the following list to research, and write two separate papers. Each paper should be at least 500 words in length. You are required to use your textbook and/or external resources for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. Create a single Word file or .zip file containing both assignments and submit for grading. 1. Some multimedia can be difficult to view on a mobile device due to screen size or bandwidth limitations. Find two articles that discuss considerations and new developments that will enable multimedia on a site to be viewed effectively on a mobile device. What advice would you give a site designer considering what multimedia elements to use and how to prioritize them? Be specific, including size limitations or tools to use.

2. Find two blogs that discuss Web site design trends. On each site, find blog entries on a specific interactive

feature, such as comments or gadgets. On each of the two design trends blogs, read a few entries on the

ITC 4310, Web Design and Development 4 subject to get information about current trends. Evaluate the blogs’ interactive and site features, such as comments and multimedia. Write a report for your instructor critiquing the blogs’ interactive features. List three things that you learned from the blog’s content. What does each blog do well? What changes might you make to the layout or features? Evaluate each blog as a source of information.

3. Research the latest digital camera specifications for mobile devices. Compare the highest-quality mobile

device cameras to digital cameras available on the market. Choose one mobile device that has a scanner and

answer the following questions: How would you transfer the images to a computer that has image- editing

software? How can you make choices such as resolution, zoom, and more with the camera? Would the digital

camera be sufficient to create Web-ready images? How?

4. Cascading Style Sheets (CSS), a multi-featured specification for HTML, offers designers an expedient,

powerful method to control the formatting and layout of Web pages. Research the current level of support for

style sheets by leading browsers and the current W3C recommendations for style sheet usage. Create a report

summarizing your research. Explain why you will or will not use Cascading Style Sheets to design your Web

site.

5. Research the latest developments in accessibility standards. Make a list of five important accessibility

considerations, and note whether they are new or existing issues. Visit two sites to see if these sites meet the

considerations. Summarize your findings.

6. How do social networking and bookmarking sites affect Internet users’ personal interactions with the Internet?

As a Web designer, how can you take advantage of these trends? Visit at least one social networking and

social bookmarking site to see how users share information. Identify at least one site that encourages and

provides opportunities for users to share content using these technologies.