W3D!

APA FORMATTING NOT NEEDED , Please post the peer responses as well all on one document labeled

1.Discussion

2. Response 1

3. Response 2

 assignments will be due 24 hours from now 

Thanks

Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach.   Describe how you might apply insights about developing long-lasting relationships with customers to retain or reactivate past visitors.  You must use the text and at least one additional scholarly source.

Guided Response:

Review several of your peers’ posts. Respond to at least two of your peers and provide recommendations to extend their thinking.  Challenge your peers by asking a question that may cause them to rethink the use of CRM in a marketing campaign.