UNIVERSAL STUDIOS Customers analysis

i need one page about a customer analysis of Universal studios.. ASAP

Use secondary data to describe consumers in your industry. Define the consumers: consider demographics, geographics, psychographics, lifestyles, and behavioral characteristics (how they use the product; why they use the product; how much they use the product). You’ll need to decide which of those segmentation variables are relevant in this industry. What market segments exist in this industry?

Identify consumers’ needs/wants regarding your product category.

How do consumers make decisions in your industry? Is it a low involvement or high involvement process for most of them? Is it an individual decision or do others (spouse, children, etc.) play a role? If others play roles in the decision, describe the roles.