Unit V11 Case Study

Read the case study, "Sonance," on pages 563-578 of your textbook. You will
compile a comprehensive case study analysis based upon this case. This
involves a critical review of the company and situation leading to the
problem identification. From there, you will research the company, industry,
and competition, leading to the identification of several viable
alternatives, followed by the final recommendation. In summary, the format
should include the following:

1. Company/product overview: Introduce the company and product/services.
2. Situation analysis: This will require an analysis of what is going on
internally within the organization as well as externally. Think about the
political/legal environment, economic, socio-cultural, and technological.
Using the CSU online Library, minimally research the industry and
competitors.
3. Problem: Identify the problem(s) that this company is having or will have
in the near future.
4. Alternatives: Formulate a minimum of three possible alternatives that
could solve the problem stated above. Explain each thoroughly with an eye on
the advantages and disadvantages of each alternative.
5. Recommendations: Examine the alternatives and select the best alternative
for this company. Include your rationale for selecting this over the others
and discuss the implementation process.

Your comprehensive case analysis should be a minimum of six pages in length,
double spaced (not including the reference page). The case analysis format
should include the five sections described above using subheadings within
the paper. References should include your textbook plus a minimum of two
additional credible references. All sources used, including the textbook,
must be referenced; paraphrased and quoted material must have accompanying
citations, and cited per APA guidelines. Additional supplemental information
on preparing a written case analysis can be found in the textbook on pages
687-702.

Kerin, R., & Peterson, R. (2013). Strategic marketing problems: Cases and comments (13^th ed.). Upper Saddle River, NJ: Prentice Hall.