unit 2 marketing
Unit 2 Discussion
Discussion Topic
chapter 2 reading in attachement
Respond to your Discussion topic after you have completed your Reading and Learning Activity.
Strategic Planning for Competitive Advantage
Chapter 2 discusses the notion of competitive advantage. Is it possible to achieve a sustainable competitive advantage, or is a sustainable competitive advantage just a theory?
Do Apple’s iPad, TiVo, Netflix, Starbucks, Walmart, etc. have a competitive advantage? Why or why not? Explain your thoughts.
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