Strategy Writing

You have already created an annotated outline that provides the basic structure and organization for your project. As you prepare your final strategy recommendation, consider how you might provide additional depth in the topic by reading and drawing on additional articles concerning the business implications of the Internet and social media for this business in the future.

This assessment allows you to show your ability to craft a compelling strategy for implementation in an actual business, and to develop an effective professional presentation of your ideas.

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

• Competency 1: Examine the use of critical, strategic, and ethical thinking in decision-making. 
  • Assess the ethical impact of the Internet on a business.
• Competency 2: Integrate the Internet, collaboration, and virtual environment strategies into general business management planning and decision-making. 
  • Assess the current use of the Internet by a company.
  • Assess the strengths, weaknesses, opportunities, and threats of Internet use for business issues.
  • Identify existing technology for management's consideration.
• Competency 3: Integrate business strategies into general business management planning and decision-making. 
  • Propose a business strategy recommendation that is well organized, professional, and persuasive.
• Competency 4: Analyze relevant global business concerns for the future. 
  • Assess the use of the Internet in a global environment.
• Competency 5: Communicate in a manner that is professional and consistent with expectations for members of the business professions. 
  • Communicate in a manner that is professional and consistent with expectations for members of the business profession.

  • Note: The assessments in this course are sequenced in such a way as to help you build specific skills that you will use throughout your program. Complete the assessments in the order in which they are presented.

    Part 1: Strategy Recommendation Final Draft

    For this assessment, complete the following:

    • Identify the business you chose and describe the business and its industry.
    • Assess the company's current use of the Internet and social media.
    • Identify technology that your company should know about as its management considers Internet use.
    • Analyze the implications of the Internet and social media for the future of your chosen business. Highlight the strengths, weaknesses, opportunities, and threats.
    • Identify and evaluate potential ethical questions raised by this vision of the future.
    • Analyze the way that demographics, global presence, or diversity might impact your companies' choices about Internet and social media use.
    • If you were advising this business on future direction, what actions would you advocate regarding their integration or further capitalization on the Internet and social media? Why?
    • Use the five articles that you found to help support your analysis. Be careful to distinguish between your opinion and the voices of your academic resources. Remember to use proper APA formatted citations and references.
    • Write professionally and in a manner consistent with expectations for members of the business professions.

    Your recommendation should be 5–7 double-spaced pages in length of content and include a title page, introduction, various body sections, conclusion, and references. Analyze your issues thoughtfully and present them in an organized manner. Remember to cite and reference your sources using APA guidelines.

    Part II: PowerPoint Presentation

    Create a clear, concise PowerPoint presentation that incorporates appropriate charts or graphs and cites academic resources appropriately.

    Additional Requirements

    Submit the following components as one assessment:

    • Strategy Recommendation Final Draft

      • Written communication: Ensure written communication is credible and free of errors that detract from the overall message.
      • APA formatting: Format resources and citations according to APA (6th edition) style and formatting.
      • Number of resources: Cite a minimum of five resources.
      • Length: Submit 5–7 double-spaced pages, not including title page or reference page.
      • Font and font size: Use Times New Roman, 12-point font.

    • Strategy Recommendation PowerPoint

      • Written communication: Ensure written communication is credible and free of errors that detract from the overall message.
      • APA formatting: Format resources and citations according to APA (6th edition) style and formatting.
      • Number of resources: Cite a minimum of five resources.
      • Font and font size: Use Times New Roman, 12-point font.
      • Format: PowerPoint presentation is concise, organized, and free of errors that detract from the overall message. Ensure that your slides clearly detail your suggested actions for the business.
      • Number of slides: Submit 7–12 slides.
      • Charts and graphs: Include at least two charts or graphs that provide evidence in support of the strategy recommendation.
      • Details: Provide context and details related to each slide, using speaker notes.
      • Sources: Cite sources appropriately in APA (6th edition) style and format.