Strategic Plan Part 4: Marketing

For the Strategic Plan assignment, you will work throughout the course to create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization's competitive advantage.  

Complete Part 4 of the Strategic Plan assignment according to the directions in the Part 4: Marketing section of the “Strategic Plan” resource.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.