Strategic Market Planning

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Part 1: Working on the Plan

Complete the following:

Assess the market attractiveness and competitive position for the product.
Create an exit strategy and guidelines for its implementation.

This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the Internet.

Part 2: Tactical Marketing Mix Strategy

Complete the following:

Develop a detailed tactical marketing mix strategy (product, price, promotion, place, and service).

This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the Internet.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 6 pages in length, starting with a brief, 1-paragraph introduction and ending with a short conclusion. The entire submission will be 9–12 pages in length.

- Achieve the ability to present the findings of marketing strategies via written and oral communication.
- Appropriate use in how to design and conduct quantitative and qualitative marketing research to support marketing plan writing and research.
- Appropriate use in integrating, extending, and applying a marketing strategy and knowledge skills in a live business context.
- Compose a marketing plan that incorporates research.
- Execute mastery of customer analysis, competitor analysis, branding, marketing communication, channel designs, pricing strategies, and the whole marketing environment.