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Final Project:  (Week 8) (26%)

In this paper, students will analyze and discuss small business growth in terms of growth strategy, business forms, short and medium term goals, financing assistance, organizational structure and staffing needs, customers and promotion, and ethics and social responsibility. Students are expected to apply business and management concepts learned in our course.

Required Elements of the Final Project:

·         Read critically and analyze the case below, Planning for Growth;

·         Review the project description listed above and review the final project grading rubric, which you will find in the Syllabus and under the Course Content area of our classroom;

·         In your paper, answer the following questions:

 

Ø  What steps should Kelly take to organize and prioritize her business growth strategy?

 

Ø  What business form might make sense, given her expansion plans, and why?

 

Ø  Focusing primarily on Kelly’s short-term goals, what kind of financial assistance might be available to Kelly? Which options would you recommend, and why?

 

Ø  How might Kelly’s staffing needs change? What kind of organizational structure do you think Kelly’s expanded business should have, and what is the best way for her to organize, orient, and train her restaurant staff (e.g., functional categories, units, teams, flat or vertical hierarchy) to meet the needs of her new business?

 

Ø  How should Kelly deal with her current customers in regard to the change? What kind of promotion should she consider in attracting customers to her new location?

 

Ø  What are the ethical issues and potential social responsibilities highlighted by this change? (Consider customers, employees, the current and new communities, and other stakeholders.) How might these issues be dealt with most appropriately?

 

Required Formatting of Paper:

·         This report should be double spaced, 12-point font, and four to five pages in length excluding the title page and reference page;

·         Format in Microsoft Word or Rich Text Format (rtf);

·         Title page;

  • Write in the third person;

·         Follow this format for your paper (based on elements detailed above)

Ø  Title page

Ø  Introduction

Ø  Body, in paragraph form.  Use the following section headings:

o     Growth Strategy

o     Business Form

o     Financial Assistance

o     Organizational Structure and Staffing Needs

o     Customers and Promotion

o     Ethical Issues and Social Responsibility

Ø  Summary paragraph

Ø  Reference page formatted according to APA requirements.  Include at least three

In-text citations from the course material.  If you use additional sources from the Internet or the library, do not forget to use in-text citations and include in the reference. 

Ø  You are expected to paraphrase and not use direct quotes.

Ø  Submit the paper in your Assignment Folder.

 

 

Rubric Name: Written Assignment (26%)

 
      
Criteria

demonstrates a high degree of critical thinking, is consistent in accurately interpreting questions & material; provides solid assumptions, reasoning & claims; thorough analysis & evaluation with sound conclusions

shows good critical thinking; accurately interprets most questions & material; usually identifies relevant arguments/reasoning/claims; offers good analysis & evaluation with fairly sound conclusions

shows occasional critical thinking; questions & material is at times accurately interpreted; arguments/reasoning/claims are occasionally explained; offers fair analysis & evaluation with a conclusion

shows little critical thinking, misinterprets questions or material; ignores or superficially evaluates; justifies little and seldom explains reasoning; draws unwarranted conclusions

lacks critical thinking consistently offers biased interpretations; ignores or superficially evaluates; argues using poor reasoning, and/or unwarranted claims

arguments or positions are well-supported with evidence from the readings/experience; ideas go beyond the course material and recognize implication and extensions of the material and concepts

arguments or positions are mostly supported by evidence from the readings and course content; ideas presented demonstrate student’s understanding of the material and concepts

arguments are more often based on opinion or unclear views than on position grounded in the readings of material or external sources of material

arguments are frequently illogical and unsubstantiated; student may resort to ad hominem attacks on the author instead of making meaningful application of the material

a meaningful attempt to explain or support ideas does not exist

demonstrated full understanding of requirements; responded to each aspect of assignment

demonstrated understanding of requirements; missed one minor aspect of assignment

demonstrated some understanding of requirements; missed a key element or two minor aspects of assignment

failed to show a firm understanding of requirements; missed two key elements or several minor aspects of assignment

did not demonstrate understanding of assignment requirements

writing is clear and easy to follow; grammar and spelling are all correct; formatting gives a professional look and adds to readability

most ideas are presented clearly; occasional spelling and/or grammar issues

wordy; some points require rereading to understand fully; more than an occasional spelling and/or grammar

unclear and difficult to understand; frequent spelling and grammar issues

largely incomprehensible writing/poorly written in terms of mechanics and structure

no APA style errors

attempts in-text citation and reference list but 1 or 2 APA style errors are present

attempts in-text citation and reference list; APA style errors are present; inconsistencies in citation usage can be found throughout the document

attempts either in-text citation or reference list but omits the other

no attempt at APA style

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