Social Media and Sales

Part 1 - I will do this part.

Create an account on social media such as Twitter®, Instagram®, Facebook®, etc.

Share the user name with the class in order to communicate with class members.

Communicate with your classmates about different sales experiences including retail, restaurants, and online for a minimum of 1 week. 

Take a screenshot and save the social media posts from this time period.

Part 2

Identify a local restaurant, hotel, or other business in your city or town and read social media review reports on this business. Social media review sites include such sites as Yelp®, UrbanSpoon®, TripAdvisor®, Google Local®, Yahoo Local®, etc.

Identify a minimum of 10 reviews or comments.

Take screenshots of the 10 reviews or comments.

Part 3

Write a 1,050- to 1,400-word paper in which you use the experiences and information found in Parts 1 & 2 and do the following:

• Discuss the uses of social media as a sales tool.
• Explain the role social media plays in the sales process.
• Evaluate how various social media tools can affect a business whether this is positive or negative.
• Discuss how a negative review on social media can affect sales.
• Examine how social media sites use data analytics to identify trends the can benefit the sales process.

Attach screenshots of the posts and reviews from Parts 1 & 2 to the paper.

Format your assignment consistent with APA guidelines.

Individual Assignment: Social Media and Sales

Purpose of Assignment

The Week 5 assignment is designed to create a real-world experience by allowing students to use social media on their own to see how it can be used as a tool for sales and marketing. They also have the opportunity to see the rapid effects of negative experiences. Social media is rapidly becoming a major sales tool and its accessibility recommends this idea for having students use it directly and then analyze that experience.

Resources Required

Social media accounts

Grading Guide