SMGT 632

Wrttien Assignment 1: Incentive Plan requires students to use the skills gained in Module/Week 1 to complete an incentive plan for a sport or entertainment event.

Please select a professional sports team, college athletic department, or other sport related organization to serve as the basis for your plan. 
Please select an incentive-based promotion to entice fans to attend an event. In approximately 500 words, please justify the use of the promotion for your specific market