Situation Analysis
The Situation Analysis. Not surprisingly, what we have covered in the textbook up to this point is relevant, and it all comes together in the situation analysis of a marketing plan. What's in the situation analysis of a marketing plan? The components of the situation analysis are:
- Company analysis
- Customer analysis
- Competitive market analysis
- External marketing environment
- SWOT analysis, which organizes the previous information and is completed last.
See attachment for the company to use.
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