For Sir_Excellence/$175-Unit 1: Understanding the Tourism and Hospitality Industry with Work Placement Introduction To be assessed on this unit you need to undertake and SUBMIT a 2,000 word assignment, clearly following relevant instructions on content

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Unit 1: Understanding the Tourism and Hospitality Industry with Work Placement

Introduction

To be assessed on this unit you need to undertake andSUBMIT a 2,000 word assignment, clearly following relevant instructions on content, word count and referencing procedures.

The assignment is designed to cover the learning outcomes of the unit and help you obtain a clear understanding of the subject area via the research, reading and relevant work experience (ifAPPLICABLE) undertaken during your studies.

You may already be working in the industry and studying OTHM on a part-time basis or perhaps an individual who wishes toENTER the industry or upgrade skills through study and work placement.

Some Issues to Consider

Historically, Great Britain played a major role in developing the tourism infrastructure used today, starting with the first tour operator and leading to the development of railway networks and travel by ocean liner – enabling visitors to travel both nationally and internationally.

Modern tourism is a major source ofFOREX to many developing economies and is often the main industry in an economy. An increase in disposable income and the growth of mass air, coach and rail travel has also had a major impact (sometimes negative as well as positive) on a region or economy.

Tourism and hospitality is the world’s largestEMPLOYER and an understanding of the industry will enable you to progress further with the other specialist areas of the diploma.

Researching the Tourism and Hospitality

The assignment has been designed to encourage you to research the industry, considering the main factors driving the development and demand within the industry. Your assignment should also allow you to gain a clear understanding of the supply chain within the tourism and hospitality industry.

You are required to choose a number of case examples that includeTRAVEL AGENTS / tour operators, carriers, accommodation and relevant ancillary services. Examples may include major industry players of SMEs that you are familiar with.

2 18 /02/2014

Part I: Assignment Brief

100% of Unit Grade (2,000 words) – Learning Outcomes 1, 2, 3 and 4

Brief:

Your assignment structure and case examples will beCONFIRMED by your course tutor via a series of five meetings. Your tutor will be expected to complete the ‘tracking sheet’ which also needs to be signed by you – prior to the submission of your assignment.

In order to attempt the assignment you should be studying the topics linked to the learning outcomes and assessment criteria of unit 1: ‘Understanding the Tourism and Hospitality Industry’ as well as undertaking primary research – within and also out of the workplace.

.............................................

SUBMISSION FORM (AMG00)

Student to Complete

For Office Use Only

Marking of Part I:  Word count: 2,000 (excluding any appendices, e.g. statistics, models)  Maximum word count for appendices: 1,000  Please note that the appendices will be reviewed by the examiner to check your source material  Marks are only allocated for the assignment/report and not given for an appendix

3 18 /02/2014

Part I Assignment Topics Word Count

Mark Allocation

Marker % and Comments

Verifier % and Comments

1. Confirm your understanding of how the modern tourism and hospitality industry developed, describing the roles of the main stakeholders and their interrelationships

Range: 180 – 220

Actual:

10%

2. Undertake an industry audit using the PEST model to confirm the impact of these variables on demand within the industry and how these affectBUSINESS PLANNING. Detail relevant examples of how stakeholders may address a particular problem (caused by changing external PEST factors)

Range: 450 – 550

Actual:

25%

3. Explain, with examples, the major factors impacting on tourist demand. Choosing a suitable business in the tourism and/or hospitality sector, explain the impact of seasonal or variable demand for their services

Range: 450 – 550

Actual:

25%

4. Clearly describe and explain the roles of travelAGENTS and tour operators and their relationship with other intermediaries in the supply chain

Range: 360 – 440

Actual:

20%

5. Describe, with examples, the roles of national, regional and local tourist organisations, reviewing their impact and usefulness to the industry and other stakeholders

Range: 360 – 440

Actual:

20%

For student completion: Total marks awarded: Total: _____ % Total: _____ %

Name of student: ______________________________________

OTHM student number: ______________________________________

Signature: _____________________________

Date: _________________________________

Name of marker: ______________

Signature: ______________

Date: ______________

Name of verifier: ______________

Signature: ______________

Date: ______________

4 18 /02/2014

Part II: Report from OTHM Delivery Centre Supervising Tutor

Briefing to the OTHM Tutor:

As part of your responsibility to both the student and OTHM you should have already covered the suggested syllabus on Understanding the Tourism and Hospitality Industry with Work Placement, using OTHM tutor resource materials,SUPPLEMENTED with additional information relevant to the subject area.

The student may be new to the tourism and hospitality sector, or already be inemployment within the industry.

OTHM have designed an additional tracking sheet for assignments and projects recommended to be undertaken by students, which requires the input of the tutor during the writing of the assignment/report. This allows Tutors to monitor the student’s progress, attitude, time management and progress during the work placement and studies at the OTHM delivery centre

Unit 2: Understanding Communication andCUSTOMER CARE in the Tourism and Hospitality Industry with Work Placement

Introduction

To be assessed on this unit you need to undertake and submit a 2,000 word assignment, clearly following relevantINSTRUCTIONS on content, word count and referencing procedures.

You may already be working in the industry and studying OTHM on a part-time basis or perhaps an individual who wishes to enter the industry or upgrade skills through study and work placement.

Some Issues to Consider

The tourism and hospitality sector is still and will always be dependent on good service quality at the point of delivery or contact with customers and other relevant industry stakeholders. Some individuals have a natural ability to communicate, while others need training, encouragement and support to reach the required standards ofEMPLOYERS and customers.

A combination of product knowledge and the understanding of buyer expectations and behaviour go a long way to help deliver high qualityCUSTOMER CARE. You are expected to understand and perhaps demonstrate the working of the promotional mix in relation to your chosen organisation and/or department.

Importance of your Assignment

Communication and customer care give you the opportunity to write about practical real life situations that have occurred and solutions offered and implemented to maintain and improve SERVQUAL.

You should also be able to forward real examples of the workings of the promotional mix within your chosen organisation or workplace.

2 18 /02/2014

Part I: Assignment Brief

100% of Unit Grade (2,500 words) – Learning Outcomes 1, 2, 3 and 4

Brief:

In order to attempt the assignment you should be studying the topics linked to the learning outcomes and assessment criteria of unit 2: ‘Understanding Communication and Customer Care in the Tourism and Hospitality Industry’ as well as undertaking primary research – within and also out of the workplace.

.............................................

Marking of Part I:  Word count: 2,500 (excluding any appendices, e.g. statistics, models)  Maximum word count for appendices: 1,000  Please note that the appendices will be reviewed by the examiner toCHECK your source material  Marks are only allocated for the assignment/report and not given for an appendix

3 18 /02/2014

SUBMISSION FORM (AMG00)

Student toCOMPLETE

For Office Use Only

Part I Assignment Topics Word Count Mark Allocation

Marker % and Comments

Verifier % and Comments

1. Using a suitable model, explain the importance of consumer buyer behaviour in relation to the tourism and hospitality industry

Range: 225 – 275 Actual:

10%

2. Show your understanding of the DMU and DMP when customers (individuals as well as organisations) make aBUYING decision. Also suggest any differences between consumer and business buyer behaviour.

Range: 225 – 275 Actual:

10%

3. Briefly describe the promotional mix and give clear practical examples of different promotion techniques

Range: 562 – 687 Actual:

25%

4. Use an organisation you are familiar with to explain theWORKINGS and usefulness of the DAGMAR and AIDA models in relation to marketing communication and the delivery of SERVQUAL

Range: 225 – 275 Actual:

10%

5. Explain what you understand by SERVQUAL, giving TWO practical examples of resolving customer service issues. Also suggest common areas of customer complaint or frustration when receiving the service and clear proposals to improveCUSTOMER CARE both immediately and in the future

Range: 338 – 413 Actual:

15%

6. Explain appropriate verbal and non-verbal communications with people both inside and outside the organisation. Suggest any barriers to effective communication and give two examples of how these barriers can be overcome

Range: 225 – 275 Actual:

10%

7. Produce a 200 word press release of a new service orOFFER being made by your organisation to the public. Explain the target group and media used to communicate the release

Range: 225 – 275 Actual:

10%

8. Using a practical example or situation, produce a 100 word letter of response to a customer complaint that they received a poor service in relation to your organisation

Range: 225 – 275 Actual:

10%

For student completion: Total marks awarded: Total: _____ % Total: _____ %

Name of student: ______________________________________

OTHM student number: ______________________________________

Signature: _____________________________

Date: _________________________________

Name of marker: ____________

Signature: ____________

Date: ____________

Name of verifier: ____________

Signature: ____________

Date: ____________

4 18 /02/2014

Part II: Report from OTHM Delivery Centre Supervising Tutor

Briefing to the OTHM Tutor:

As part of your responsibility to both the student and OTHM you should have already covered the suggested syllabus on Understanding Communication andCUSTOMER CARE in the Tourism and Hospitality Industry with Work Placement, using OTHM tutor resource materials, supplemented with additional information relevant to the subject area.

The student may be new to the tourism and hospitality sector, or already be inEMPLOYMENT within the industry.

Unit 3: UnderstandingACCOUNTING & Finance in the Tourism and Hospitality Industry with Work Placement

Introduction

To be assessed on this unit you need to undertake and submit a 2,000 word assignment, clearly following relevantINSTRUCTIONS on content, word count and referencing procedures.

You may already be working in the industry and studying OTHM on a part-time basis or perhaps an individual who wishes toENTER the industry or upgrade skills through study and work placement.

Some Issues to Consider

ACCOUNTINGand finance is an integral part of any business operation. Because the tourism and hospitality sector is so large, businesses within it will have many different sources of income and it is important that these are managed effectively. You may be anACCOUNTANT working for a private company, independent organisation or public tourist board – and each of these ownership models brings with it different accounting practices.

Without proper management of working capital or the right budgets in place, a business will suffer both in the long-term and short-term. IT developments in recent years have brought great changes in the amount of information available toACCOUNTANTS and also on manipulating that data into useful reports. It is important to understand how these developments have impacted the tourism and hospitality industry.

2 18 /02/2014

Part I: Assignment Brief

100% of Unit Grade (2,000 words) – Learning Outcomes 1, 2, 3 and 4

Brief:

Your assignment structure and case examples will beCONFIRMED by your course tutor via a series of five meetings. Your tutor will be expected toCOMPLETE the ‘tracking sheet’ which also needs to be signed by you – prior to the submission of your assignment.

In order to attempt the assignment you should be studying the topics linked to the learning outcomes and assessment criteria of unit 3: ‘Understanding Accounting & Finance in the Tourism and Hospitality Industry’ as well as undertaking primary research – within and also out of the workplace.

.............................................

SUBMISSION FORM (AMG00)

Student to Complete

For Office Use Only

Part I Assignment Topics Word Count Mark Allocation

Marker % and Comments

Verifier % and Comments

3 18 /02/2014

1. Explain the difference between the private and public sectors in terms of ownership and objectives. Outline the difference between a soleTRADER, a partnership and a limited company and give examples of sectors in the tourism and hospitality industry that are particularly suited to each type of organisation

Range: 180 – 220

Actual:

10%

2. Describe the types ofSOURCES OF FINANCE available to a business and the ways a business can raise capital. Explain how an organisation should manage its working capital and the implications of failing to do so effectively, supporting your answer with an example of a cash budget

Range: 270 – 330

Actual:

15%

3. Describe the documents involved in recording different types of cash receipts and cash payments. Explain the calculation andACCOUNTING treatment for VAT on purchases and sales. Show how a bank reconciliation is prepared and state its purpose. Outline the way that the double entry bookkeeping system works and explain the role of a trial balance. Explain how financial software can support tourism and hospitality organisations’ACCOUNTING functions

Range: 360 – 440

Actual:

20%

4. Show how a Statement of Comprehensive Income (trading and profit and lossACCOUNT) and a Statement of Financial Position (balance sheet) are prepared from a trial balance. Explain how accounting policies and principles can affect these statements and discuss developments in accounting policies over recent years

Range: 360 – 440

Actual:

20%

5. Explain the reasons for budgetary control and the processes involved. Explain the difference between financial and management accounting

Range: 360 – 440

Actual:

20%

6. Discuss how changes in IT have brought customers within the tourism and hospitality environment a wider range of information and reservation possibilities. Include in your answer how direct access viaTHE INTERNET has impacted on service providers

Range: 360 – 440

Actual:

15%

For studentCOMPLETION: Total marks awarded: Total: _____ % Total: _____ %

Name of student: ______________________________________

OTHM student number:__________________

Signature: _____________________________

Date: _________________________________

Name of marker: ____________

Signature: ____________

Date: ____________

Name of verifier: ____________

Signature: ____________

Date: ____________

4 18 /02/2014

Part II: Report from OTHM Delivery Centre Supervising Tutor

Briefing to the OTHM Tutor:

As part of your responsibility to both the student and OTHM you should have already covered the suggested syllabus on UnderstandingACCOUNTING and Finance in the Tourism and Hospitality Industry with Work Placement, using OTHM tutor resource materials, supplemented with additional information relevant to the subject area.

The student may be new to the tourism and hospitality sector, or already be inEMPLOYMENT within the industry.

OTHM have designed an additional tracking sheet for assignments and projects recommended to be undertaken by students, which requires the input of the tutor during the writing of the assignment/report. This allows Tutors to monitor the student’sPROGRESS, attitude, time management and progress during the

Unit 4: Understanding the Tourism and Hospitality Business with Work Placement

Introduction

To be assessed on this unit you need to undertake a two part written submission, clearly followingINSTRUCTIONS on content, word count and referencing procedures.

The assignments are designed to cover the learning outcomes of the unit and help you obtain a clear understanding of the subject area via research, reading and relevant work experience during your studies.

Choosing a Topic / Organisation

The assignment has been designed to allow you to choose an organisation within the tourism and hospitality industry and not be restricted to any one specific area. You may be interested in travel, tourism and/or hospitality, so the range of organisations may vary from tourism boards, tour operators,TRAVEL AGENTS, transport (including air, sea, road and rail) to hoteliers, restaurateurs, conference centres, event management organisations or other businesses (large or small) related to tourism and hospitality.

Level 4 Unit 4: Understanding the Tourism and Hospitality Business with Work Placement The Organisation for Tourism and Hospitality Management

18/02/2013

Part I: Assignment Brief

75% of Unit Grade (2,000 words) – Learning Outcomes 1, 2, 3, 4 and 5

Brief:

Choosing a suitable organisation that operates in the tourism and hospitality sector, prepare and submit a two part written report toCONFIRM YOUR understanding of the tourism and Hospitality business that includes the following:

.............................................

Marking of Part I:  Word count: 2,000 (excluding any appendices, e.g. statistics, models)  Maximum word count for appendices: 1,000  Please note that the appendices will be reviewed by the examiner toCHECK your source material  Marks are only allocated for the assignment/report and not given for an appendix

Level 4 Unit 4: Understanding the Tourism and Hospitality Business withWORKPlacement The Organisation for Tourism and Hospitality Management

18/02/2013

SUBMISSION FORM (AMG00)

Student toCOMPLETE

For Office Use Only

Part I Assignment Topics Word Count

Mark Allocation

Marker % and Comments

Verifier % and Comments

1. Taking an organisation of your choice, write a brief outline of the legal structure, history and background of the organisation and the services it provides in the sector

Range: 180 – 220

Actual:

10%

2. Clearly explain, with examples, the differences between public, private and third sector organisations in the tourism and hospitality sector. Describe the culture, expectations and social responsibility of the organisation of your work placement or currentEMPLOYMENT

Range: 270 – 330

Actual:

15%

3. Using the organisation’s mission statement (if it exists), describe the strategic direction the organisation is following and any recommendations to continue or change the strategic direction. Give examples of the organisation’s short, medium and long-TERM aims and objectives

Range: 540 – 660

Actual:

30%

4. Give clear examples of primary and secondary data used by the organisation, explaining the importance of quality data collection and usage by the organisation

Range: 270 – 330

Actual:

15%

5. Using SWOT and PESTLE analysis models, firstly explain their usefulness inAUDITING and planning and then use the models to outline the organisation’s situation in the current Micro and Macro environments

Range: 540 – 660

Actual:

30%

For studentCOMPLETION: Total marks awarded: Total: _____ % Total: _____ %

Name of student: ______________________________________

OTHM student number: ______________________________________

Signature: _____________________________

Date: _________________________________

Name of marker: ______________

Signature: ______________

Date: ______________

Name of verifier: ______________

Signature: ______________

Date: ______________

Level 4 Unit 4: Understanding the Tourism and Hospitality Business withWORKPlacement The Organisation for Tourism and Hospitality Management

18/02/2013

Part II: Essay Brief

25% of Unit Grade (1,000 words) – Learning Outcomes 1, 2, 3, 4 and 5

Prepare a 1,000 word essay reflecting on theWORK placement, including yourWORK responsibilities and practical experience gained during your placement(s). In addition, written feedback is required from the host organisation and your OTHM Delivery Centre supervising tutor.

As with Part I, students must make reference to appropriate theory and models and use Harvard referencing throughout.

.............................................

Level 4 Unit 4: Understanding the Tourism and Hospitality Business with Work Placement The Organisation for Tourism and Hospitality Management

18/02/2013

Part II Section A: Student Essay (70% of Part II marks)

SUBMISSION FORM (AMG00)

Student toCOMPLETE

For Office Use Only

Part II Assignment Topics Word Count

Mark Allocation

Marker % and Comments

Verifier % and Comments

1. BrieflyCONFIRM the name of the organisation, location and initial duties undertaken when joining

Range: 90 – 110

Actual:

10%

2.CONFIRM areas of on-the-job training, including any job shadowing and early responsibility and opportunities to examine the tourism and hospitality business during your placement

Range: 180 – 220

Actual:

20%

3.CONFIRM events and operational areas that you were involved in, and also your thoughts on the organisation achieving their short, medium and long-term objectives

Range: 180 – 220

Actual:

20%

4. Comment on your use and understanding of both primary and secondary data, and how the information assisted you and the organisation to deliver a more professional and focused service in a competitive business environment

Range: 270 – 330

Actual:

30%

5. Critically assess your performance and progress as a student during the work placement or as an employee in your current role being performed

Range: 180 – 220

Actual:

20%

For studentCOMPLETION: Total marks awarded: Total: _____ % Total: _____ %

Name of student: ______________________________________

OTHM student number: ______________________________________

Signature: _____________________________

Date: _________________________________

Name of marker: ______________

Signature: ______________

Date: ______________

Name of verifier: ______________

Signature: ______________

Date: ______________

Level 4 Unit 4: Understanding the Tourism and Hospitality Business with Work Placement The Organisation for Tourism and Hospitality Management

18/02/2013

Part II Section B: Report fromEMPLOYER (15% of Part II marks)

Briefing toEMPLOYER organisation:

We thank you in advance for your cooperation inOFFERING an OTHM student a work experience/placement opportunity. Alternatively, the student may already be a member of your existing staff in the process of qualifying with OTHM.

The summary sheet below is designed to assist you with your feedback report which should be approximately 300 words:

Level 4 Unit 4: Understanding the Tourism and Hospitality Business withWORKPlacement The Organisation for Tourism and Hospitality Management

18/02/2013

OTHM Work Placement Organisation Report Sheet (ARE00) (We recommend that the student completes Part I of this form and forwards it to theirEMPLOYER to complete Part II and Part III)

Part I

1. Name of organisation: .......................................................................................................

2.ADDRESS: .............................................................................................................................

3. Website: ............................................................................................................................

4. Name of key contact/report writer: ..................................................................................

5. EmailADDRESS: ...................................................................................................................

6. Mobile number: ................................................................................................................

7. Name of OTHM student: ...................................................................................................

8. OTHM student number: ....................................................................................................

9. Date student/employee commenced work: .....................................................................

10.JOB TITLE of student/employee: ..........................................................................................

Level 4 Unit 4: Understanding the Tourism and Hospitality Business with Work Placement The Organisation for Tourism and Hospitality Management

18/02/2013

Part II

1. Areas of allocated responsibility and work experience of student/employee (50 to 100 words)

2. Performance of candidate (150 to 200 words), including: a. Time management b. The quality of performance during tasks c. Suggested areas for improvement and/or additional responsibility

3. Working hours and shift patterns (50 words)

4. Any other comments including anyFUTURE opportunities with your organisation (maximum 100 words)

Part III

Signature of representative of work placement organisation: .................................... Date: ...../...../.....

Level 4 Unit 4: Understanding the Tourism and Hospitality Business with Work Placement The Organisation for Tourism and Hospitality Management

18/02/2013

Part II Section C: Report from OTHM Delivery Centre Supervising Tutor (15% of Part II marks)

Briefing to the OTHM Tutor:

As part of your responsibility to both the student and OTHM you should have already covered the suggested syllabus on Understanding the Tourism and Hospitality Business with Work Placement, using OTHM tutor resource materials, supplemented with additional information relevant to the subject area.

The student may be new to the tourism and hospitality sector, or already be inEMPLOYMENT within the industry.

Unit 5: Academic andEMPLOYABILITY Skills with Work Placement

Introduction

The academic and employability unit is designed to clearly assist the learner with using and enhancing skills covered in the classroom throughAPPLICATION and experience in the workplace.

To be assessed on this unit you need to undertake a work-based assignment in report format, clearly followingINSTRUCTIONS on content, word count and referencing procedures.

The assignment is designed to cover the learning outcomes of the unit and help you obtain a clear understanding of the subject area via research, reading and relevant work experience during your studies.

You will require the cooperation of your work placement organisation and your OTHM delivery centre course tutor to complete Part II.

Choosing a Topic / Organisation

2 1 8/02/2014

Part I: Assignment Brief

75% of Unit Grade (2,000 words) – Learning Outcomes 1, 2, 3, 4 and 5

Brief:

Choosing a suitable organisation that operates in the tourism and hospitality sector, prepare andSUBMIT a work-based reflective report covering the areas listed below. The content and weighting of information and format of assessment has already been set by OTHM.

.............................................

3 1 8/02/2014

SUBMISSION FORM (AMG00)

Student toCOMPLETE

For Office Use Only

Part I Assignment Topics Word Count

Mark Allocation

Marker % and Comments

Verifier % and Comments

1. Taking an organisation of your choice, write a brief description of the organisation and the role and responsibilities you have been allocated during your work placement (or your currentEMPLOYMENT contract with the organisation)

Range: 360 – 440

Actual:

20%

2. Explain the relevance of individuals having different ‘learning styles’ in relation to working alone or as part of a team when delivering a service. Include clear examples of time management and CPD trainingESSENTIAL to effective team or individual work

Range: 540 – 660

Actual:

30%

3. Give working examples of relevant data sources, methods of collection orACCESS and how the information is presented and used to enhance your service delivery

Range: 540 – 660

Actual:

30%

4. Explain the different methods of presenting information and how recipientsCONFIRM their understanding of the data which then can be critically interpreted and effectively used

Range: 360 – 440

Actual:

20%

For studentCOMPLETION: Total marks awarded: Total: _____ % Total: _____ %

Name of student: ______________________________________

OTHM student number: ______________________________________

Signature: _____________________________

Date: _________________________________

Name of marker: ______________

Signature: ______________

Date: ______________

Name of verifier: ______________

Signature: ______________

Date: ______________

4 1 8/02/2014

Part II: Workplace Appraisal

25% of Unit Grade

Part II Section A: Workplace Appraisal (10% of overall marks)

Briefing toEMPLOYER organisation:

The summary sheet below is designed to assist you with your feedback report which should be approximately 300 words:

OTHM Work Placement Organisation Report Sheet (ARE00) (We recommend that the student completes Part I of this form and forwards it to theirEMPLOYER to complete Part II and Part III)

5 1 8/02/2014

Part I

1. Name of organisation: .......................................................................................................

2.ADDRESS: .............................................................................................................................

3. Website: ............................................................................................................................

4. Name of key contact/report writer: ..................................................................................

5. Email address: ...................................................................................................................

6. Mobile number: ................................................................................................................

7. Name of OTHM student: ...................................................................................................

8. OTHM student number: ....................................................................................................

9. Date student/employee commenced work: .....................................................................

10.JOB TITLE of student/employee: ..........................................................................................

6 1 8/02/2014

Part II

1. Areas of allocated responsibility and work experience of student/employee (50 to 100 words)

2. Performance of candidate (150 to 200 words), including: a. Time management b. The quality of performance during tasks c. Suggested areas for improvement and/or additional responsibility

3. Working hours and shift patterns (50 words)

4. Any other comments including anyFUTURE opportunities with your organisation (maximum 100 words)

Part III

Signature of representative of work placement organisation: .................................... Date: ...../...../.....

7 1 8/02/2014

Part II Section B: Report from OTHM Delivery Centre Supervising Tutor (15% of overall marks)

Briefing to the OTHM Tutor:

As part of your responsibility to both the student and OTHM you should have already covered the suggested syllabus on Academic andEMPLOYABILITY Skills with Work Placement, using OTHM tutor resource materials, supplemented with additional information relevant to the subject area.

The student may be new to the tourism and hospitality sector, or already be inEMPLOYMENT within the industry.

Unit 6: Understanding Events Management in Tourism and Hospitality with Work Placement

Introduction

To be assessed on this unit you need to undertake a two part written submission, clearly followingINSTRUCTIONS on content, word count and referencing procedures.

You will require the cooperation of your work placement organisation and your OTHM delivery centre course tutor toCOMPLETE Part II.

Choosing a Topic / Organisation

Events Management

Events can vary from conferences, weddings, receptions, seminars and sports tournaments to concerts, culturalACTIVITIES, carnivals and exhibitions – to name just a few.

2 18/02/2014

Part I: Assignment Brief

75% of Unit Grade (2,500 words) – Learning Outcomes 1, 2, and 5

Brief:

Choosing a suitable organisation that operates in the tourism and hospitality sector, prepare and submit a two part written assignment that includes a diary toCONFIRM YOUR understanding of a successful delivery process for events in the tourism and hospitality workplace, which includes the following:

.............................................

3 18/02/2014

SUBMISSION FORM (AMG00)

Student toCOMPLETE

For Office Use Only

Part I Assignment Topics Word Count

Mark Allocation

Marker % and Comments

Verifier % and Comments

1. Taking an organisation of your choice, write a brief description of the organisation and brand and the event management servicesOFFERED to particular segments in the marketplace

Range: 225 – 275

Actual:

10%

2. Taking an event of your choice, explain the marketing and promotion of the event, the USPs the organisationOFFERS and the customer group targeted

Range: 450 – 550

Actual:

20%

3. Give clear examples of time management during the planning and delivery of the event

Range: 450 – 550

Actual:

20%

4. Discuss the importance of venueSELECTION and location when organising the event

Range: 225 – 275

Actual:

10%

5. Outline the procedures used for site clearance, staff debriefing and post-event client contact

Range: 450 – 550

Actual:

20%

6. Clarify theFINANCIAL and marketing importance of successful event management to the organisation, and also any perceived legacy after the event delivery

Range: 450 – 550

Actual:

20%

For studentCOMPLETION: Total marks awarded: Total: _____ % Total: _____ %

Name of student: ______________________________________

OTHM student number: ______________________________________

Signature: _____________________________

Date: _________________________________

Name of marker: ______________

Signature: ______________

Date: ______________

Name of verifier: ______________

Signature: ______________

Date: ______________

4 18/02/2014

Part II: Diary Brief

25% of Unit Grade (1,000 words) – Learning Outcomes 3 and 4

Prepare a 1,000 word essay reflecting on theWORK placement, including your work responsibilities and practical experience gained during your placement(s). In addition, written feedback is required from the host organisation and your OTHM Delivery Centre supervising tutor.

As with Part I, students must make reference to appropriate theory and models and use Harvard referencing throughout.

OTHM examiners will review your diary entries and aim toCONFIRM YOURcoverage of the topic areas required. Marks will be allocated in relation to your weighting of information in your diary.

.............................................

5 18/02/2014

Part II Section A: Student Diary (70% of Part II marks) SUBMISSION FORM (AMG00) Student toCOMPLETE For Office Use Only

Part II Assignment Topics Word Count

Mark Allocation

Marker % and Comments

Verifier % and Comments

1. BrieflyCONFIRM the name of the organisation, location and initial duties undertaken when joining

Range: 90 – 110

Actual:

10%

2. Outline the training and teamSELECTION strategies used by your organisation to ensure an efficient and professional delivery of the event

Range: 180 – 220

Actual:

20%

3. IncludeDETAILS of your involvement in organising your selected event and outline the legal and health & safety issues that need to be met when organising the event

Range: 90 – 110

Actual:

10%

4. Also include your areas of responsibility and possible input during the promotion, planning, delivery and post-eventACTIVITIES LINKED to the event

Range: 180 – 220

Actual:

20%

5.CONFIRM any contingency plans, highlighting at least three things that could go wrong before, during or after the event

Range: 90 – 110

Actual:

10%

6. Clarify the factors to be considered when pricing and budgeting an event for a successful yet profitable outcome and any techniques used to trackINCOME and expenditure related to the event

Range: 180 – 220

Actual:

20%

7. Critically assess your performance and progress as a student during the work placement, or as an employee in relation to your current role being performed and your involvement in the event

Range: 90 – 110

Actual:

10%

For studentCOMPLETION: Total marks awarded: Total: _____ % Total: _____ %

Name of student: ______________________________________

OTHM student number: ______________________________________

Signature: _____________________________

Date: _________________________________

Name of marker: ____________

Signature: ____________

Date: ____________

Name of verifier: ____________ __

Signature: ____________

Date: ____________

6 18/02/2014

Part II Section B: Report fromEMPLOYER (15% of Part II marks)

Briefing toEMPLOYER organisation:

The summary sheet below is designed to assist you with your feedback report which should be approximately 300 words:

7 18/02/2014

OTHM Work Placement Organisation Report Sheet (ARE00) (We recommend that the student completes Part I of this form and forwards it to theirEMPLOYER to complete Part II and Part III)

Part I

1. Name of organisation: .......................................................................................................

2. Address: .............................................................................................................................