shot essay

Assignment II is to practice how to gather information on an industry’s competitive environment. Each business is classified into an industry. A restaurant is a type of business that falls within the restaurant industry. Prices of natural resources, price of labor, price of marketing materials all effect how an industry will react to different market and social conditions. Your business will be able to effectively create a competitive advantage based on future trends and position itself for success while other competitors in the industry will fall behind and perhaps fail. Smart business owners understand this and are constantly aware of changes to both the competitive and external environments that are not under their direct control, yet influence an industry immensely. Conduct secondary research of the industry using the IBIS World marketing research reports, Business Source Premier, S&P Advantage, etc. to explore the industry, large competitors and market share, government data for macroeconomic statistics, industry reports or association journals for social issues and trends in the industry, etc. . Research the Competitive Environment and include the following headers:

 (Rivals)

PLEASE USE THE APA FORMAT AND PUT A REFRENCE PAGE FOR EVERYTHING. 

USE THE ATTACHMENTS AS AN EXAMPLE FOR WHAT YOU NEED TO WRITE. I NEED A 1 PAGE AND HALF.

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get most of your sources from the link above.