SHORT PAPER TOM MUTUNGA ONLY

Describe both the importance of and challenges created by social media's impact on marketing for a start-up business. How has technology and social media changed the landscape for a start-up as it tries to get its message heard and understood by customers? 

Short papers should use double spacing, 12-point Times New Roman font, and one-inch margins. Sources should be cited according to a discipline-appropriate citation method. Page-length requirements: 1–2 pages