Segmentation Techniques
Write a 1,400-word segmentation analysis that includes the following:
- Summarize your results.
- Summarize what you learned about these segmentation methodologies.
- Compare your results showing your buying behaviors with what you know of organizational buying behaviors.
- How do consumer behaviors differ from organizational behaviors?
- Examine the dimensions of the consumer segments as well as organizational segments.
Cite a minimum of two scholarly sources.
Format your paper consistent with APA guidelines.
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