S BR 1

duvungan

 

 

Positioning: The Battle For Your Mind

Trout and Ries, McGraw-Hill, 2000 

 

Format:

  •   Three-page maximum (books), single space,

    business block, justified margins, 10-point font

  •   APA bibliographic citation of the work as your ‘title’

  •   Your name, course, section number and date at the upper right

    Content:

  •   Central theme – identify author’s main lesson/argument – what is the author(s) teaching us

  •   Critical analysis evaluate the lesson/argument strengths/weaknesses considering pointing to a frame of reference in your own life or your training in the subject

  •   Main takeaways so what and now what? How do we best apply the knowledge from this article/book? 

    • 10 years ago
    • 30
    Answer(1)

    Purchase the answer to view it

    NOT RATED
    • positioning.docx
    Bids(1)