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Using two text Stuaer Wolpert’s “Crafting Your Image for Your 1000 Friends on Facebook,” and Doughlas Rushkoff’s “A brand by Any Other Name” – write an analytical essay about how individual identity can be understood, or not, as a performance of popular cultural productions (i.e., Lvei’s presentation of cool, Victoria’s Secret’s depiction of sexy, Ford’s version of rugged, Nike’s notion of trendy,etc.)

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