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Agrawal (2013) titled a chapter 8 "Business Plans don't Raise Dollars, People Do: Why Connecting Is the Key to Money." The chapter emphasizes that although a well written business plan is a must, it is much more important to connect and with people and in doing so, convince them of your vision.

Can you see how we keep coming back to the need for a clearly articulated vision?

How can you use social media to create a network?

How do you get people to look at your idea?

References:

Agrawal, M. (2013). Do cool sh*t : quit your day job, start your own business, and live happily ever after. New York, NY: HarperBusiness.