Redo

after reviewing the team's submission this week I discovered the disconnect that caused the confusion. A lot of what you submitted was either focused on the wrong product or was too heavy with quoted and sourced material that didn't clearly align with the sections you had.

-A competitive analysis of the organization and offering using Porter's five competitive forces model, and

-The criteria you will use to segment your market and select your target market including geographic, demographic, psychographic, and behavioral factors.

-A written positioning statement that identifies:

• Your target market
• The needs that drive purchase
• Your organization's industry category
• How your organization solves the target's needs
• Your organization's competition
• What makes your organization different from its competition