Questions regarding a case study

I need you to complete 2 questions in regards to a case study. The case study is in the attached document on pages 10-12. 12 being the page the questions are on. Question 2 and 3 are the ones i need from you. They are for a bigger report and need to be 250 words each question and ATLEAST 2 references (harvard style) included. 

for professor Geek