Question

Please answer each question.  Please number each response to each question.

1. What are the various types and functions of marketing intermediaries? Which are more important to large business and why? Which are more important for the small business and why?
2. One of the 4 Ps of marketing is place. The assumption is that a channel of distribution is designed to efficiently bring a product to a place and the consumer.
a. What are the combinations of institutions through which sellers deliver their product?
b. How is pricing affected by the complexity of the distribution?
c. What are the (political, social, or economic) issues that can interrupt a distribution channel, and what are the potential consequences? 
d.Use examples from current marketing successes and debacles to illustrate your response.
3. With regard to "Consumer Perceptions of Price, Quality, and Value: A Means-End Model of Synthesis of Evidence," comment on the problem of perceived versus objective quality. Provide examples. How does this affect the marketing of services?
4. a. Think of two creative ideas for services to be provided by the grocery business industry. Be very specific in terms of the rationale behind your approach, and the systematic procedures (e.g., questionnaire) you would use to introduce your services to the market.
b. In the health care industry, what other ideas do you have for providing better services to customers? Analyze and discuss your judgment about whether marketing in this industry is different because human life is involved.
5. "National Cultures in Four Dimensions: A Research-Based Theory of Cultural Differences Among Nations," is considered seminal in several fields, including marketing, international business, and organizational development. Based on your experiences and readings, how does Hofstede's model help a marketer plan a global market entry?
6. a. With regard to "Fair Trade Marketing: An Alternative System for Globalization and Development," how can the apparent conflict between marketing management's emphasis on consumer satisfaction be reconciled with the tenets of fair trade, wherein disadvantaged members of the supply chain are given some priority?
b. "Organizing for Worldwide Effectiveness: the Transnational Solution" suggests that technical and marketing functions be integrated within each subsidiary of any organization. What are the strengths of such an organization? What are the weaknesses or pitfalls?